BANGKOK, Thailand--(BUSINESS WIRE)--Telaria (NYSE:TLRA), the complete software platform to manage video advertising for premium publishers, today announced it has been selected by True Digital & Media Platform as the preferred Video Management Platform (VMP) for their live TV and video-on-demand (VOD) content.
Close to 15 million viewers watch video content across TrueID’s more than 100 live video channels and its comprehensive VOD portfolio. Local and international content is available on TrueID across genres including movies, music, TV, sports, travel, and lifestyle. By using Telaria’s VMP, TrueID will gain greater control and insights into its video inventory and demand data across all formats and screens. Additionally, TrueID can make informed decisions based on live reporting and quickly address issues with real time diagnostics.
“Telaria’s made-for-video technology would significantly improve our monetization while at the same time preserving the viewing experience that is fundamental to our success,” said Mr. David Sky, Operations Director at True Digital and Media Platform Co.,Ltd. “We are looking forward to working with Telaria to bring our inventory to more advertisers looking to reach highly engaged audiences across every screen.”
“We’re thrilled to work with TrueID as their video programmatic partner to bring their premium live and on-demand video inventory to advertisers,” said Kevin Smyth, General Manager, SEA at Telaria. “Our partnership with True Digital & Media Platform will create new opportunities for brands to connect with consumers in premium video environments with increased efficiency at scale. Given TrueID’s focus on live TV and our expertise in delivering advertising for this video environment, we are excited to see the results of this collaboration.”
About True Digital & Media Platform Co., Ltd.
True Digital & Media Platform Co.,Ltd. is an affiliate of True Corporation Plc. in Thailand which provides online digital media services on website and telecommunication devices. Its application named “TrueID” offers a wide variety of quality digital content including movies, TV, news, music, sports, travel and other lifestyle contents. TrueID is available on all mobile networks and across a range of platforms such as mobile application, websites, to over-the-top (OTT) media. With the on-going demand for seamless user experience, TrueID application has embedded key digital services, consisting of TruePoint (privilege earn and redeem program) and TrueMoney Wallet (e-payment service) into one single platform. Since its launch in 2017, TrueID has received excellent response from the market and became the number 1 most downloaded application in its category in 2018. For more information, please visit http://home.trueid.net/
Telaria, Inc. (NYSE: TLRA), is a complete software platform to manage premium video advertising. We engineer the most robust suite of analytics, automated decisioning, and integrated programmatic and direct monetization tools in the industry. Global publishers require total command of their business; Telaria's independent solution empowers unbiased decisions for the best revenue outcomes. Telaria operates out of 13 offices worldwide across North America, EMEA, LATAM and APAC.