SINGAPORE--(BUSINESS WIRE)--Pocketmath, a global leading technology company that provides programmatic advertising and audience network solutions, announced today that it has selected Joanne Joynson-Hewlett as its new Chief Executive Officer. Joynson-Hewlett, elevated from her role as Pocketmath’s Chief Financial Officer, will assume the position immediately.
Joynson-Hewlett joined Pocketmath in 2014 as CFO, and has deftly managed capital investment, internal finance and other duties to help transform Pocketmath into the world’s fastest self-serve mobile advertising platform. She is a seasoned adtech executive with 15 years’ experience in managing and optimizing companies’ abilities to balance profits and growth within the fast-paced advertising and technology sectors.
Nuno Jonet has also been promoted to Chief Product Officer from his Head of Product role, having worked closely with Joynson-Hewlett in the company’s last phase of expansion and innovation, while Andrew Alcock is Pocketmath’s Chief Technology Officer.
“I am honored and excited to move into the role of CEO at Pocketmath. It is a time of unprecedented growth and opportunity for Pocketmath, especially considering Southeast Asia’s crucial role in the future of mobile advertising, and I look forward to leading the company and our dedicated team members to new heights into 2019 and beyond,” Joynson-Hewlett said. “The adtech marketplace moves a mile a minute, but alongside Chief Product Officer Nuno Jonet, the future has never been brighter for Pocketmath and our trajectory as we embrace the potential of Super Apps and mobile technology in the global advertising marketplace.”
Prior to joining Pocketmath in 2014, Joynson-Hewlett was the Chief Financial Officer for Sequoia-backed voice blog start-up Bubbly. She has also fostered company-wide growth in her roles with e.law Asia Pacific and MercerBell, and is a member of the Association of Chartered Certified Accountants (ACCA). She holds a degree in Business Studies from Leeds Beckett University.
Pocketmath is a leading mobile adtech company based in Singapore that represents a new breed of adtech, with media buying being just one part of its business. The company is creating new ways for super apps and their audience networks to capture revenue through programmatic solutions. Pocketmath is also innovating new relationships between super apps and traditional agencies and brands to grow the overall advertising pie. Its PRO Platform is built on top of its proprietary DSP technology, enabling seamless media buying for companies around the world.