CHICAGO--(BUSINESS WIRE)--This week Potbelly is launching a bold new take on avocado toast, and fans of the brunch menu mainstay are about to discover why lunch is the hot new trend.
New Avo Toast is anything but brunch as usual. Made for the lunch-loving crowd, Potbelly’s open-face toasted delight is layered with premium fresh-sliced avocados, and then generously topped with crisp cucumbers, zesty red peppers and onions, and creamy feta melted to perfection.
“Food fans should be able to enjoy a great avo toast without dropping $18 and two hours waiting for a brunch table to open up,” says chef Ryan LaRoche, Potbelly’s head of culinary and Michelin-starred chef. “So we’re doing the premium ingredients without the premium pretense.”
With lunch covered, Potbelly’s also perking up the rest of your day with a new caffeine-fueled Cold Brew Coffee Shake. Hand-dipped ice cream energized with a delicious cold brew kick, it’s the perfect afternoon slurp-me-up.
New Avo Toast and the Cold Brew Coffee Shake are part of Potbelly’s renewed commitment to culinary innovation and handcrafted quality. The past few months have already seen the launch of a new way to pair half-sandwiches, salads and sides (Pick-Your-Pair), a Red Velvet Valentine cookie and sammies others haven’t even dared to try like Turducken.
“Chef Ryan has a kitchen full of amazing goodies you’re not going to find at a typical sandwich shop,“ says Brandon Rhoten, Potbelly chief marketing officer. “Having a real chef to inspire our taste buds is at the heart of our bigger mission to help everyone love lunch again.”
Avo Toast and Cold Brew Coffee Shake are available for a limited time at participating Potbelly shops nationwide. So take a break from the workspace for a bit and relax in a comfy shop with laid-back vibes and nice-as-heck people. Plus ... fresh baked cookies.
About Potbelly Sandwich Shop
Potbelly Corporation is a neighborhood sandwich concept with warm, toasty sandwiches, signature salads, hand-dipped shakes, amazing cookies and other fresh menu items, customized just the way people want them. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods all over the U.S. — with more than 450 shops. For more information, visit www.Potbelly.com.