CINCINNATI--(BUSINESS WIRE)--Want to boost your mood this spring? Get cleaning - seriously! In addition to having a fresh and organized space, cleaning has been proven to improve your mood and give you a rush of adrenaline, according to the new Cleaning Rush Study by Mr. Clean. So grab your cleaning caddy and rock out while you clean your way to feeling good.
Cleaning may not be the first thing that comes to mind when you want to de-stress, but the Study found that 100 percent of participants agreed that cleaning provides peace of mind and a sense of control over one’s environment, while 82 percent strongly agreed they like to admire their work after a good clean, and 81 percent felt a sense of accomplishment when they finished the task. In fact, after cleaning, participants reported feeling more determined, inspired and proud, and less jittery, nervous and hostile. Now that’s something to clean to!
Now, for a little bit of the science. The Cleaning Rush Study measured the Galvanic Skin Response (GSR) and Heart Rate (HR) -- both automatic bodily responses that happen without control among Study participants while they completed various cleaning tasks. While cleaning, changes in both GSR and HR were observed as being driven by factors such as emotional enthusiasm and excitement. This revealed that the act of cleaning results in an adrenaline rush, much like the feeling people have when watching a simulated, high-intensity activity or sporting event.
“Cleaning anything, whether it’s wiping smudges off your fridge or removing greasy build up from your car’s wheels, can boost your mood and give you a sense of pride for a job well done,” said Dr. Jennifer Hartstein, clinical psychologist. “This positive mental boost can lead to an increased desire to continue cleaning and ultimately results in a truly satisfying experience that leaves the cleaner feeling accomplished.”
You know those times when you plan to clean one room, but then clean your whole place? That rush is real and two-thirds (66 percent) of Study participants strongly agreed that they often cleaned more than they originally set out to. In fact, during the Study 82 percent of the participants agreed to clean an optional sticky kitchen mess that hadn’t been on their original task list.
“At Mr. Clean, we’ve always known that cleaning can be fun and help boost your mood, which is why we’re constantly looking for ways to innovate our product offerings,” said Christine Flaherty, Brand Manager, Mr. Clean. “Our two newest products, the Magic Eraser Sheets and Clean Freak Spray, tackle hard to reach spaces for a more complete clean.”
Mr. Clean Magic Eraser Sheets and Mr. Clean Clean Freak Deep Cleaning Mist can be found at major retailers everywhere, so there is never an excuse to not get cleaning! Share your top cleaning moments that have you feeling the cleaning rush on social media using hashtags #MrClean and #MrCleanMagicEraser.
For more information about the Mr. Clean family of products, visit www.mrclean.com, www.facebook.com/mrclean, www.twitter.com/realmrclean, or www.youtube.com/mrclean.
About the Cleaning Rush Study
The Mr. Clean Cleaning Rush Study was conducted in partnership with Ipsos Public Affairs in August 2018 and these are some of its findings. Using a Shimmer, a small, medical grade wearable device to record Galvanic Skin Response (GSR) and Heart Rate (HR) the Biometric response of 62 adults between the ages of 25 and 45 with a neutral to positive attitude toward cleaning were tracked while they performed various cleaning tasks around a kitchen. For the full report, visit: www.ipsos.com.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
