AMSTERDAM--(BUSINESS WIRE)--Next week at SAP’s Executive Digital Exchange, Marketing Evolution CEO Rex Briggs will discuss how software and algorithms are drastically changing marketing. In his talk, Rex will provide further insight into how today’s marketers and their organizations can best evolve their measurement to gain competitive edge across their industries.
To do this, Rex will present real-world case studies while also providing a framework for marketers to gauge the financial impact of these changes on their own organizations. Attendees will also walk away with three necessary and practical steps to take their marketing measurement to the next level by the end of this year.
WHO: Rex Briggs, CEO and Founder, Marketing Evolution
WHAT: “How To Transform Marketing ROI Measurement & Optimization”
WHEN: Tuesday, April 16, 2:20 p.m. - 2:45 p.m.
WHERE: Amsterdome, Basisweg kruising Seineweg, Amsterdam, Netherlands
About Marketing Evolution
Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. Leveraging patented technology and data from hundreds of sources, our breakthrough person-centric approach provides marketers with actionable insights to prospectively recommend media, message, and budget allocation. Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing return on investment (ROI), and brand impact. To learn more, please visit https://www.marketingevolution.com/.