Global $1.19Bn Account-based Marketing Industry by Account Type, Component, Deployment Model, Organization Size, Industry Vertical, and Region - Forecast to 2023 -

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The global ABM market size is projected to grow from USD 651.9 million in 2018 to USD 1,196.9 million by 2023, at a Compound Annual Growth Rate (CAGR) of 12.9% during the forecast period.

Major growth factors for the market include the focus on identifying the right audience, growth of social media and social advertising, and increased customer lifetime value. However, lack of awareness and reluctance to shift from traditional sales practices, and inaccuracies in the data sets could limit the market growth.

Large enterprises segment to hold a larger market size by 2023

Large enterprises are organizations with more than 1,000 employees. They have a wide corporate network and varied revenue streams. Large enterprises cater to customers located across the world, which requires them to efficiently manage content across multiple channels with cost-effective manner. Hence, large enterprises majorly adopt ABM solutions, as they have financial bandwidth to invest in innovative technologies to gain a competitive edge in the market.

Media, telecommunications, and IT industry vertical to hold the largest market size during the forecast period

In the ABM market by industry vertical, the media, telecommunications, and IT vertical is projected to hold the largest market size during the forecast period. The telecom and IT industry vertical has grown rapidly, due to the increasing number of subscribers generating huge amounts of data and adopting ABM for providing customers with better IT-enabled solutions and services. Rapidly growing consumer data has led to a more connected environment.

ABM tools and services help navigate in the connected world to bring more revenue opportunities to the organizations. The industry vertical is at the forefront in leveraging ABM solutions, owing to an emerging need for integrating data from multiple channels into a unified platform. The increasing number of internet and mobile devices is fueling the growth of the telecom and IT industry vertical in the ABM market.

Asia Pacific (APAC) to grow at the highest CAGR during the forecast period

APAC is expected to be the highest growing region in the ABM market, owing to the presence of half of the world's mobile users, the largest number of social media users, the rising trend of online shopping, and the increasing internet connection and speed.

Key Topics Covered

1 Introduction

1.1 Objectives Of The Study

1.2 Market Definition

1.3 Market Scope

1.4 Years Considered For The Study

1.5 Currency

1.6 Stakeholders

2 Research Methodology

2.1 Research Data

2.2 Market Size Estimation

2.3 Research Assumptions

2.4 Limitations

3 Executive Summary

4 Premium Insights

4.1 Attractive Opportunities In The Account-Based Marketing Market

4.2 Account-Based Marketing Market: Market Share, By Region

4.3 Investment Opportunities In The Account-Based Marketing Market

4.4 Account-Based Marketing Market, By Deployment Model

4.5 Account-Based Marketing Market, Top 4 Industry Verticals And Regions

5 Market Overview

5.1 Introduction

5.2 Market Dynamics

5.2.1 Drivers Need For Identifying The Right Audience Growth Of Social Media And Social Advertising Increased Customer Lifetime Value

5.2.2 Restraints Lack Of Awareness And Reluctance To Shift From Traditional Sales Practices Inaccuracies In The Data Sets

5.2.3 Opportunities Increasing Adoption Of Cloud-Based Solutions Rising Impact Of AI And Big Data Analytics On Account-Based Marketing

5.2.4 Challenges Selection Of The Right Tools For Account-Based Marketing GDPR And Data Collection Practices

5.3 Industry Trends

5.3.1 The Role Of Marketing Automation In Account-Based Marketing

5.3.2 Account-Based Marketing Fundamentals

5.4 Account-Based Marketing: Use Cases

5.4.1 Use Case #1: Improve Sales Conversion Rate

5.4.2 Use Case #2: Improve Data Integrity And Web Engagement

5.4.3 Use Case #3: Improve Inbound Lead Generation

6 Account-Based Marketing Market, By Account Type

6.1 Introduction

6.2 Strategic Account-Based Marketing (One-To-One Account)

6.3 Account-Based Marketing Lite (One-To-Few Account)

6.4 Programmatic Account-Based Marketing (One-To-Many Account)

7 Account-Based Marketing Market, By Component

7.1 Introduction

7.2 Tools

7.3 Services

7.3.1 Managed Services

7.3.2 Professional Services Consulting Services Support And Maintenance Services

8 Account-Based Marketing Market, By Deployment Model

8.1 Introduction

8.2 On-Premises

8.3 Cloud

9 Account-Based Marketing Market, By Organization Size

9.1 Introduction

9.2 Large Enterprises

9.3 Small And Medium-Sized Enterprises

10 Account-Based Marketing Market, By Industry Vertical

10.1 Introduction

10.2 Banking, Financial Services, And Insurance

10.3 Retail And Ecommerce

10.4 Government And Public Sector

10.5 Healthcare And Life Sciences

10.6 Automotive And Manufacturing

10.7 Media, Telecommunication, And IT

10.8 Others

11 Account-Based Marketing Market, By Region

11.1 Introduction

11.2 North America

11.2.1 By Country United States Canada

11.3 Europe

11.3.1 By Country United Kingdom Germany France Rest Of Europe

11.4 Asia Pacific

11.4.1 By Country China Australia And New Zealand Singapore Japan Rest Of Asia Pacific

11.5 Middle East And Africa

11.5.1 By Sub-Region Middle East Africa

11.6 Latin America

11.6.1 By Country Brazil Mexico Rest Of Latin America

12 Competitive Landscape

12.1 Overview

12.2 Prominent Players In The Account-Based Marketing Market

12.3 Competitive Scenario

12.3.1 New Product Launches And Product Upgradations

12.3.2 Partnerships, Collaborations, And Agreements

12.3.3 Expansions And Funding

12.3.4 Acquisitions

13 Company Profiles

13.1 Hubspot

13.2 TechTarget

13.3 DemandBase

13.4 Marketo

13.5 6Sense

13.6 InsideView

13.7 Act-on Software

13.8 Engagio

13.9 Radius Intelligence

13.10 Terminus

13.11 Addaptive Intelligence

13.12 Albacross

13.13 Celsius GKK International

13.14 Drift

13.15 Evergage

13.16 Integrate

13.17 Iterable

13.18 Jabmo

13.19 Kwanzoo

13.20 Lattice Engines

13.21 MRP

13.22 Madison Logic

13.23 Triblio

13.24 Uberflip

13.25 Vendemore

For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Advertising and Marketing

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Advertising and Marketing