CARMEL, Ind.--(BUSINESS WIRE)--Baker Hill, a leading provider of technology solutions for common loan origination, risk and relationship management, CECL compliance, smart data analytics, and digital and direct marketing services, announced that HarborOne Bank has chosen Baker Hill NextGen® Omni-Channel Marketing.
Founded in 1917 to support the growing financial needs of its local communities, Brockton, Massachusetts-based HarborOne continues to honor its commitment to strengthen the communities where its customers and employees live and work. Today, the bank is one of the fastest growing banks in Massachusetts, especially within its lending portfolio. To keep pace with that growth, the bank needed to grow deposits in a way that supported its customers’ needs while also driving profitability. After a successful 90-day pilot, HarborOne Bank fully partnered with Baker Hill for marketing solutions and support.
Baker Hill NextGen® Omni-Channel Marketing integrates all financial institution data, eliminating silos and incomplete information to provide a full picture of marketing campaign performance. The platform uses the bank’s customer demographics, geographics and product usage data to help target key customers throughout the year with specific offers that keep the institution top of mind. As a result, institutions like HarborOne Bank can make smart business decisions and maintain a competitive advantage by building methodical, datamining-based marketing efforts directed at existing customers by targeting relationships based on proven capacity and propensity factors and next best product models.
Additionally, Baker Hill NextGen® Omni-Channel Marketing features always-on digital and direct marketing capabilities that allow financial institutions to increase the results of cross selling efforts and upsell deposit products and services. The solution also features an onboarding system that ensures each new customer is fully aware of all of the relevant products and services the bank offers.
“For more than a century, we have remained committed to serving our communities through exceptional service and products,” said Dave Tryder, SVP and Chief Marketing Officer of HarborOne Bank. “As a result, we have continued to grow, and we needed a solution to support our marketing efforts in a way that prioritized our customers’ needs while also driving profitability for the bank.”
Tryder continued, “With Baker Hill NextGen® Omni-Channel Marketing, we’re able to better target prospects as well as retain our most profitable account holders, all while providing an outstanding and relevant experience. The solution provides superior tracking and industry benchmarking to measure our programs and continuously improve performance. We are impressed with the technology so far and even more so with Baker Hill’s support and consultative approach.”
“Today’s financial services environment demands that institutions like HarborOne Bank make smart business decisions to maintain a competitive advantage,” said John M. Deignan, President and CEO of Baker Hill. “Baker Hill NextGen® Omni-Channel Marketing allows them to dramatically optimize their approach by leveraging client data to deepen their customer relationships and deliver the right offer to the right customer at precisely the right time. We look forward to continuing to help drive growth and profitability at HarborOne Bank.”
About HarborOne Bank
Established in 1917 as Brockton Credit Union, HarborOne Bank has been serving the needs of customers and the communities that it calls home for over 100 years. Today, HarborOne has 23 branches in southeastern Massachusetts and Rhode Island and commercial lending offices in Boston and Providence. HarborOne Mortgage, headquartered in Manchester, NH provides personalized residential lending solutions through a network of 34 branch offices located throughout New England. HarborOne U, the bank’s education division, has been recognized globally for leadership in providing financial education and personal enrichment programs for students, consumers, and small businesses. In 2018, HarborOne was ranked by Forbes as the #1 bank in Massachusetts as part of its annual “Best-In-State Banks” national survey.
About Baker Hill
Baker Hill empowers financial institutions to work smarter, reduce risk and drive more profitable relationships. The company delivers a single unified platform with modern solutions to solve CECL calculations and streamline loan origination and portfolio risk management for commercial, small business and consumer lending. The Baker Hill NextGen® platform also delivers sophisticated analytics and marketing solutions that support sound business decisions to mitigate risk, generate growth and maximize profitability. Baker Hill is the expert solution for loan origination, portfolio risk and relationship management, CECL compliance and analytics for financial institutions in the United States. For more information, visit www.bakerhill.com.