DUBLIN--(BUSINESS WIRE)--The "Global Mobile Marketing Market (2018-2024)" report has been added to ResearchAndMarkets.com's offering.
The Global Mobile Marketing Market size is expected to reach $183.5 billion by 2024, rising at a market growth of 23.4% CAGR during the forecast period.
Mobile marketing is one of the key marketing strategies for the promotion of products and services adopted by organizations nowadays. It also helps companies eliminate paper costs and identifies quick and convenient ways to interact with customers. Furthermore, mobile marketing enables new and innovative advertising methods to be integrated with the same marketing strategies to increase their impact on target users and approachability.
A growing use of geofencing technology across different industries is estimated to increase the market over the forecast period. Moreover, in order to understand the consumer behavior and send notifications, the increased use of Artificial Intelligence (AI) and Augmented Reality (AR) in the retail industry is estimated to propel the market over the same period. In addition, a rapidly expanding number of viewers accessing Over The Top (OTT) content in the coming years will likely create significant digital business opportunities.
Based on End user, the market is segmented into Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment, and Other End Users. One of the main trends in the segment's growth is the rise of e-commerce retailers, combined with rapidly evolving e-commerce consumer preferences as they offer several advantages such as ease of delivery and the accessibility of a range of products.
In addition, the segment is expected to witness the highest CAGR over the forecast period, because the location-based service in the retail sector is being implemented rapidly in order to offer an enhanced consumer shopping experience. In-app marketing by banks is estimated to fuel the growth of the BFSI segment over the predictive period with a view to supplying tailored products and service-related contents directly to consumers' devices.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, AT&T, SAP, Oracle Corporation, Salesforce.com, Adobe Systems, Salmat, Vibes Media, Mobivity Holdings Corporation, and SAS Institute.
Key Topics Covered
Chapter 1. Market Scope & Methodology
1.1
Market Definition
1.2 Objectives
1.3 Market Scope
1.4
Segmentation
1.4.1 Global Mobile Marketing Market, by Solution Type
1.4.2
Global Mobile Marketing Market, by Organization Size
1.4.3 Global
Mobile Marketing Market, by End User
1.4.4 Global Mobile Marketing
Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1
Overview
2.1.2 Executive Summary
2.1.3 Market Composition and
Scenario
2.1.4 Players Outlook for the Market
2.2 Key Factors
Impacting the Market
2.2.1 Market Drivers
2.2.2 Market
Restraints
Chapter 3. Market Analysis
3.1 Cardinal Matrix
3.2
Recent Industry Wide Strategic Developments
3.2.1 Partnerships,
Collaborations and Agreements
3.2.2 Product Launches
3.2.3
Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1
Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2
Key Strategic Move: Leading Players
Chapter 4. Global Mobile Marketing Market by Solution Type
4.1.1
Global Mobile Marketing Mobile Web Market by Region
4.1.2 Global
Mobile Marketing MMS Market by Region
4.1.3 Global Mobile Marketing
QR Codes Market by Region
4.1.4 Global Mobile Marketing Location
Based Marketing Market by Region
4.1.5 Global Mobile Marketing In
app Messages & Push Notifications Market by Region
4.1.6 Global
Mobile Marketing SMS Market by Region
4.1.7 Global Other Solution
Type Mobile Marketing Market by Region
Chapter 5. Global Mobile Marketing Market by Organization Size
5.1.1
Global Large Enterprises Mobile Marketing Market by Region
5.1.2
Global Small & Medium Enterprises Mobile Marketing Market by Region
Chapter 6. Global Mobile Marketing Market by End User
6.1.1
Global Retail & E-Commerce Mobile Marketing Market by Region
6.1.2
Global Telecom & IT Mobile Marketing Market by Region
6.1.3
Global Travel & Hospitality Mobile Marketing Market by Region
6.1.4
Global BFSI Mobile Marketing Market by Region
6.1.5 Global
Government Mobile Marketing Market by Region
6.1.6 Global
Healthcare Mobile Marketing Market by Region
6.1.7 Global Media &
Entertainment Mobile Marketing Market by Region
6.1.8 Global Other
End User Mobile Marketing Market by Region
Chapter 7. Global Mobile Marketing Market by Region
7.1
North America Mobile Marketing Market
7.2 Europe Mobile Marketing
Market
7.3 Asia Pacific Mobile Marketing Market
7.4 LAMEA
Mobile Marketing Market
Chapter 8. Company Profiles
8.1 IBM Corporation
8.2
AT&T Inc.
8.3 SAP SE
8.4 Oracle Corporation
8.5
Salesforce.com Inc.
8.6 Adobe Systems Inc.
8.7 Salmat Ltd.
8.8
Vibes Media LLC
8.9 Mobivity Holdings Corporation
8.10 SAS
Institute Inc.
For more information about this report visit https://www.researchandmarkets.com/research/pr6g3f/global_mobile?w=4
