ATLANTA--(BUSINESS WIRE)--Womply, the leader in front office software for small- and medium-sized businesses (SMBs), today announced it has partnered with Elavon, a global payments provider and subsidiary of U.S. Bancorp (NYSE: USB), to launch a web-based solution that helps merchants attract, retain and engage with customers with real-time insight into their business.
In recent years, small businesses have adopted technology at an unprecedented rate, thanks in part to an expanding menu of value-added products and services offered through payment processors. According to research from Techaisle, 94 percent of small businesses now use software-as-a-service (SaaS), up from just 27 percent in 2011. With Womply, Elavon is able to go beyond traditional payment processing to help merchants grow their businesses online by providing services and business insights anytime and anywhere.
“Elavon supports merchants all over the world to stay competitive in the rapidly changing environment; much of which is driven by consumers’ behaviors and buying preferences,” said Guy Harris, president, North America and Global Revenue, Elavon. “Today, even sole brick-and-mortar businesses need an online presence to attract, retain and engage customers. Our partnership with Womply further shows our commitment to digital commerce and will help our merchants quickly and easily adapt to changes in the marketplace.”
The solution is powered by Elavon’s Payments Insider, an interactive customer portal, where merchants can view their statements, sales and funding activity, manage supply orders and more. The portal also arms them with industry news and alerts including valuable security and compliance information, and provides a secure communication channel to contact Elavon and provide feedback.
“Until recently, small businesses were completely forgotten as Silicon Valley spent decades helping large companies get a competitive edge through technology,” says Cory Capoccia, president of Womply. “We’re thrilled to partner with Elavon, one of the industry’s top payment processors, to help level the playing field for small businesses.”
With Elavon and Womply, merchants can:
- Boost their online business reputation to attract more customers via local search. Merchants can see all their reviews in one place, automate responses, and encourage happy customers to share their feedback privately and publicly on sites like Yelp, Google, Facebook and TripAdvisor.
- Engage their customers to increase highly valuable return visits. The platform automatically creates a complete customer directory, appends contact information, and sends timely, targeted marketing campaigns to prompt repeat business.
- Monitor their business to know where they stand in relation to competitors and market trends. Merchants can see daily and historical sales trends for their business, compare against similar businesses nearby, and easily see consumer spending patterns locally.
Womply’s mission is to help small businesses thrive in a digital world. Our AI-powered data platform enhances our comprehensive small business management software, which includes the world’s only pre-populated CRM plus small business intelligence, reputation management, marketing automation, and integrated payments. Every day, we serve more than 150,000 small businesses across 400+ verticals, in every corner of America. To learn more, visit www.womply.com or email firstname.lastname@example.org.
Elavon is wholly owned by U.S. Bank, the fifth-largest bank in the United States, and provides end-to-end payment processing solutions and services to more than 1.3 million customers in the United States, Europe, Canada, Mexico and Puerto Rico. As the leading provider for airlines and a top five provider in hospitality, healthcare, retail, and public sector/education, Elavon’s innovative payment solutions are designed to solve pain points for businesses from small to enterprise-sized.