DAYTONA BEACH, Fla. & PITTSBURGH & CHICAGO--(BUSINESS WIRE)--On Sunday, Feb. 17, Oscar Mayer and NASCAR driver Ryan Newman will hit the track to kick off the 2019 racing season at the Daytona 500.
Newman will power the No. 6 Oscar Mayer Deli Fresh Ford Mustang as part of a season-long sponsorship with the brand. The car’s hunger-inducing paint scheme will feature Oscar Mayer’s Deli Fresh cold cuts, a premium offering made with all the flavor of the deli and with no artificial preservatives, and no added nitrates or nitrites.
“The No. 6 Oscar Mayer Deli Fresh Mustang represents our mission to make every sandwich count, and we’re excited share our quality taste and flavors with NASCAR fans all season long,” said Christian Badger, associate director for Oscar Mayer. “We’ve updated the recipes of our Deli Fresh cold cuts to remove all of the ingredients consumers don’t want or need. It’s a product that families can rely on.”
The brand will be the primary sponsor of six races throughout the season, with different design schemes for each race, including Oscar Mayer bacon, hot dogs and cold cuts. This weekend, the iconic Wienermobile will also be making an appearance at the Daytona International Speedway. Be sure to look for the 27-foot hot dog on wheels and its full-time brand ambassadors, the famous Hotdoggers.
In addition to Oscar Mayer Deli Fresh, the brand offers cold cut varieties such as Turkey Breast, Chicken Breast, Ham and Roast Beef — options the whole family can enjoy.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is one of the largest food and beverage companies in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions, whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
About Roush Fenway Racing
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in Monster Energy NASCAR Cup Series competition. Moving into its 32nd season, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and producing multiple award-winning Social Media, digital content and experiential marketing campaigns. Roush Fenway is co-owned by Jack Roush, the winningest team owner in NASCAR history and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit RoushFenway.com, circle on Google+, become a fan on Facebook and Instagram, and follow on Twitter at @roushfenway.