DALLAS--(BUSINESS WIRE)--Agency Creative, a leading Dallas-based full-service advertising agency, announced the launch of AgenSIcreative, a new strategic business unit focused entirely on Hispanic marketing. Max Lefeld, a U.S. Hispanic marketing pioneer with a proven record of success spanning more than two decades, will lead AgenSIcreative with a focus on creating marketing that’s culturally relevant to the Hispanic market.
“The idea behind AgenSIcreative is to break away from having the Hispanic agency and the traditional agency working in separate silos,” said Lefeld. “We have formed a partnership with the philosophy and capabilities to provide culturally relevant, brand-consistent solutions that deliver results.”
Agency Creative is recognized for helping brands cultivate authentic, ownable connections with customers through big ideas and award-winning creative.
“This new partnership will solidify Agency Creative’s continued commitment to exceeding client expectations,” said Mark Wyatt, Agency Creative CEO.
Agency Creative President Mike Scannell added, “The Hispanic market represents an incredible growth opportunity for companies targeting their $1.5 trillion buying power. The nearly 59 million Latino population is the key driver of the U.S. demographic shift and 51 percent of them are under 30 years old.”
AgenSIcreative offers the expertise to successfully target the Hispanic market with culturally relevant messaging, plus the added value of providing financial, strategic, process and timeline efficiencies.
ABOUT AGENCY CREATIVE
Agency Creative, headquartered in Dallas, Texas, is committed to helping their clients create genuine, real connections with their consumers. They prove it out with their Radar analytics platform where clients can see true ROI from their campaigns. More information about Agency Creative can be found at agencycreative.com. And for more information on their newly launched Hispanic arm, visit AgenSIcreative.com.
ABOUT MAX LEFELD
Max Lefeld’s career began more than 30 years ago in Venezuela as a copywriter. He then went on to work at leading agencies including Leo Burnett and JWT, working on Latin American regional projects for global brands like Coca-Cola, P&G, Kraft, Heinz and Kellogg’s. In 1995, Lefeld moved to the U.S. as creative director at one of the leading Hispanic agencies at the time. Since then, he has worked on national brands like Nissan, Budweiser, Nestle, Tequila Don Julio, Rent-A-Center, and many more. His work has crossed cultural barriers and has been recognized through countless awards.
