FRANKLIN, Tenn.--(BUSINESS WIRE)--In football, an easy interception is sometimes called a “biscuit.” Today, Hardee’s® announced that any “biscuit” returned to the “house” for a touchdown during Sunday’s game will unlock a free, Made From Scratch™ Sausage Biscuit for everyone that visits a participating Hardee’s location on Friday, February 8, 2019, from 7:00am-10:00am local.
“Hardee’s is well-known quality you can taste, highlighted by our fresh made from scratch biscuits,” said Jenna Folk, Director of Brand Marketing, Hardee’s. “While neither quarterback wants to throw a ‘biscuit’ that gets returned for a touchdown, there should be some solace in knowing millions of Americans will be enjoying a delicious, complimentary Sausage Biscuit if they do.”
Hardee’s is partnering with former All-Pro James Harrison, who is celebrating the 10-year anniversary of his historic 100-yard interception return and touchdown, to help spread the word.
“It’s hard to believe a whole decade has passed since I picked-off that ‘biscuit’ and took it to the ‘house’ for a touchdown,” said Harrison. “Big plays always add to the electric atmosphere of the championship game. Hardee’s has some delicious home style biscuits so I’ll be rooting for a ‘Pick 6’ so we can make sure all of America gets to take one on the house – on the house.”
Made from scratch daily and freshly baked every morning, buttermilk biscuits are a staple of Hardee’s wholesome breakfast lineup. With over a dozen varieties of biscuit options to choose from, Hardee’s restaurants also offer sides, including Hash Rounds®, and additional high-quality breakfast selections to help kickoff the day.
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About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr.® and Hardee’s®, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Made From Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,800 franchised or company-operated restaurants in 44 states and 43 foreign countries and U.S. territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.