BOSTON--(BUSINESS WIRE)--PAN Communications, an integrated marketing and PR agency for B2B tech and healthcare brands, today announced the promotion of Darlene Doyle to executive vice president, client relations, and Lisa Astor to senior vice president and managing director, North America, overseeing PAN’s San Francisco, New York and Orlando offices.
In Doyle’s new role, she will address the firm’s strategic need for executive leadership over agency-wide client initiatives. This new role stems from PAN’s client-first strategy, which is focused on exceeding program expectations by helping brands drive real business value through strategy, storytelling and execution. Astor will join forces with the firm’s regional leadership team as she looks to strategically evolve PAN’s national footprint with a personalized focus in each market.
Darlene Doyle: Appointed to executive vice president, client relations
Since joining the firm four years ago, Doyle has made a lasting impact on PAN’s approach to integrated marketing and PR, strategically shifting its focus during the age of the ‘always-on’ customer. She began her career at PAN as Vice President, overseeing a host of B2B tech clients and quickly emerged as a trusted voice, mentor and go-to leader for managing client relations.
As part of her new role, Doyle will be responsible for working with a team of senior leaders to deliver excellent client service and drive client retention and growth. She will also be developing and sharing agency-wide best practices and methodologies stemming from many of the agency’s client successes. Doyle will lead the way for employees to help cultivate a customer-obsessed mindset while continuing to evaluate insightful measurement approaches built from PAN’s data and analytics expertise. She brings that mindset to the firm daily and will have her eye on the ever-evolving role of client relations to ensure fresh perspectives and new techniques through an integrated lens. Part of that perspective will also involve Doyle engaging directly with clients across PAN to gather client feedback and perspectives on opportunities to grow, improve and evolve the agency.
“Darlene leads a fantastic team of pros who provide invaluable guidance and powerfully creative communications programs for our company,” said Christopher Rogers, Acquia director of corporate communication. “Through her leadership we’ve grown our presence and created a strong, research-based foundation for helping influencers better understand how Acquia plays within customer experience trends and offers martech platform advantages. We’re looking forward to doing more in 2019.”
Lisa Astor: Appointed to senior vice president and managing director, North America
In her new role, Astor will be responsible for driving the culture and advancement within each regional office, working with the individual general managers to foster careers, hire new talent, increase brand awareness, and develop regional growth strategies. Astor has more than 11 years of experience at PAN, making her the ideal candidate for this position as she can leverage her comprehensive pulse on the market, life at the agency, and understanding of PAN’s clients and culture. Having one leader above all regional general managers will ensure a consistent and a purposeful path toward greater national growth for the agency.
Astor’s promotion comes on the heels of a regional expansion in the later half of 2018, which included a newly branded office inside the Empire State Building and the hire of PAN’s second San Francisco Vice President, Kari Hulley.
“Today, modern marketing and PR agencies must not only meet customer and employee expectations, they should exceed them. These two promotions will directly impact the level of management and attention to detail for PAN clients and our regional offices, impacting the agency on both a national and global scale,” said Philip A. Nardone Jr., president and CEO of PAN Communications. “Darlene and Lisa have emerged as leaders within PAN since the day they joined our firm and I look forward to the impression they will each make in their new roles.”
PAN Communications is a leading integrated marketing and PR agency servicing B2B tech and healthcare brands. Recently named “Tech Agency of the Year” and “Best Mid-Sized Agency to Work For” by Holmes Report in 2018, the firm has office locations in Boston, San Francisco, New York and Orlando. PAN moves ideas by creating compelling stories, driving intent and influencing markets across all forms of media. The firm offers the agility and personalized service of a mid-size agency while leveraging national and international relationships to manage large scale communications programs for brands such as SAP, AppDirect, Radial, MediaMath, Cogito and Maestro Health. PAN thrives to help today’s modern marketers by integrating a combination of services to better engage with target audiences and move markets. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm) or call 617.502.4300.