SYDNEY & NEW YORK--(BUSINESS WIRE)--Local Measure, a customer experience platform that provides customer insights for retail, hospitality, tourism, sports and entertainment industries, announced an integration with Snap Inc. Utilizing Snap’s Story Kit software, brands will be able to surface publicly shared Snapchat content from Snap Map and display it in real time on Cisco digital signage, building on-site engagement with customers.
Local Measure’s integration of Snap’s Story Kit will allow brands to:
- Enhance their digital presence in-store/on-premise by showcasing the Snaps publicly shared by the Snapchat community at their locations
- Engage customers during visit and encourage them to share the experience on Snapchat
- Generate on-site word of mouth by amplifying social stories
Snapchat is a popular platform for sharing and consuming social, visual content, while Cisco provides the infrastructure and technological capabilities required to share this content at scale through Cisco Vision digital experience, an end-to-end dynamic signage solution. Through Local Measure, clients can now elevate the organic storytelling around their brand found on Snap and Cisco’s digital reach by sharing location-specific content and engaging customers in venue.
“Local Measure makes it easy for businesses to communicate directly with their customers,” said Bryan Bedford, Global Industry Partner Lead, Sports, Retail & Media, Cisco. “Combining social content with location intelligence, and displaying that on Cisco Vision screens, gives businesses an easy way to share the customer experience while creating opportunities for engagement. The combination of Cisco Vision with Local Measure and Snap, is one of the most exciting integrations for retail this year.”
Local Measure focuses on helping create exceptional customer experiences in retail; food and beverage; hospitality; and sports and entertainment – businesses that have a physical presence and interact directly with their customers. Founder and CEO Jonathan Barouch said, “We are very proud to form this new partnership that’s helping businesses connect to their customers in a more relevant and personal way and drive positive experiences online.”
About Local Measure
Local Measure is a customer experience platform in the tourism, hospitality and retail sectors. Headquartered in Sydney, Local Measure’s clients include many of the world’s largest hospitality and tourism brands. The company provides real-time and actionable feedback, preferences and insights on a business' most valuable customers. For more information about Local Measure, visit our website.