LAS VEGAS--(BUSINESS WIRE)--The Consumer Technology Association (CTA) announced today at CES® – the world’s largest and most influential tech event – that CTA will invest $10 million in venture firms and funds focused on women, people of color and other underrepresented startups and entrepreneurs.
“To continue to evolve and grow, the tech industry needs more equal access to venture funding,” said Gary Shapiro, president and CEO, CTA. “Various research reports indicate diverse teams make better decisions and achieve greater profits. At CTA, this is one more tool we are deploying to help promote diversity in the technology industry.”
“The U.S. needs to invest in a diverse talent pool to capture great ideas and innovation and help birth more ‘unicorn’ companies,” said Tiffany Moore, senior vice president, political and industry affairs, CTA. “CTA is committed to this investment and will work with established funds and fund managers who focus on women, people of color and other underrepresented groups.”
CES® is the world's gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years-the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. Owned and produced by the Consumer Technology Association (CTA)TM, it attracts the world's business leaders and pioneering thinkers. Check out CES video highlights. Follow CES online at CES.tech and on social.
About Consumer Technology Association:
Consumer Technology Association (CTA)™ is the trade association representing the $398 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best-known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.