NEW YORK--(BUSINESS WIRE)--Triton Digital®, the leading technology provider for the global audio industry, announced today that it has integrated the Operative.One® Ad Management Platform from Operative, with Triton’s Tap Advertising Server to further optimize and streamline the order management process for audio publishers.
Through this partnership, publishers that use the Tap ad server can now manage their advertising orders more efficiently and with enhanced omni-channel scalability. The Operative integration enables publisher trafficking teams to enter buys for multiple advertising mediums including digital audio, broadcast radio, websites, and more into one system and at the same time to streamline the ad management process and eliminate duplicative effort. Publishers can then add their audio-specific parameters, such as creative and targeting criteria, into the platform.
“We are thrilled to be working with Triton Digital to expand the utilization of our software using our open framework approach to help audio publishers around the world optimize and simplify the management of their multi-channel inventory,” said Lorne Brown, CEO at Operative. “The pioneering leader in digital audio technology, Triton Digital shares our passion for innovation, collaboration, and for enabling clients to transact audio inventory with ease.”
“We remain committed to the continuous advancement of our technology, and to providing the digital audio industry at large with solutions that make transacting advertising more efficient,” said John Rosso, President of Market Development at Triton Digital. “We are pleased to partner with Operative, the leading ad management platform, to further streamline the management of ad buys within our Tap ad server.”
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.
Operative accelerates revenue growth for the biggest and most successful media companies, making it easy for them to deliver any audience and any outcome to their buyers. Operative gives media companies the power of an open, data-driven and highly configurable architecture that works across all linear, digital, and cross media and converged deals. A trusted partner to top global media, more than 300 companies across 25 countries, including NBCUniversal, ABC, AT&T, STARZ, Star India, and Sky, rely on Operative. More than $40B in ad revenue is managed through our platform annually. Operative: the revenue accelerant for converged media companies. For more information, visit www.operative.com.