Sephora Refreshes Its Beauty Insider Program to Offer More Choices Than Ever Before

New rewards options to be introduced to the long-standing loyalty program in 2019, allowing Sephora clients to personalize their program perks to their beauty preferences


SAN FRANCISCO--()--Today, Sephora announced updates to its beloved Beauty Insider program, giving members even more choices in 2019. From new gift offerings and perks, the benefits continue to deliver against the program’s core mission: to celebrate clients’ love for prestige beauty through unparalleled rewards, experiences and a sense of community.

“Since its launch in 2007, Beauty Insider has provided members with countless opportunities to receive more value and engage with their favorite brands and products in a way that only Sephora can offer,” said Allegra Stanley, Vice President of Loyalty for Sephora. “Our aim is to continuously adapt and grow our Beauty Insider program as clients’ needs and wants evolve. We are on a multi-year journey focused on raising the bar on client excitement and engagement in a prestige beauty loyalty program.”

Here’s what’s new for Beauty Insiders:

Birthday Gifts for All – New Year, New Perks! In 2019, members of all three program tiers – Insider, VIB, and Rouge – may choose a free gift during their birthday month. This year, mini sets from Drunk Elephant (Beste No. 9 Jelly Cleanser and Protini Polypeptide Cream), and Kat Von D Beauty (Tattoo Liner, Lock-It Setting Powder, and a Studded Kiss Crème Lipstick packette) are available to clients year-round.

Special Birthday Perks Only for VIB & Rouge Members – More ways to celebrate YOU! VIB and Rouge members may now also choose from a third product option, available exclusively via the new, online Birthday Boutique during clients’ birthday months. This third rotating birthday gift option will change throughout the year, so clients should check back as their birthday gets closer! First up for the year: Milk Makeup Kush Mascara and Cooling Water. The choice doesn’t stop there for the most loyal Sephora clients, VIB and Rouge members may opt to add 250 bonus points to their accounts in lieu of the free birthday gift.

Celebration Gift Options by Tier – At the VIB and Rouge levels, clients can personalize their program perks options through new and meaningful benefits. Any member who already is, or becomes, a VIB or Rouge in 2019 may choose one of three benefits for the year, beginning mid-January:

  • Points: The more points, the better! Rouge may add 750 points to their account and VIB may add 500
  • Shareable Makeovers: Show off your new status to a friend! Rouge members may opt to share four Makeup Deluxe Full-Face Makeover experiences with friends (valued at $200) over the year, while VIB members may keep or share two ($100 value)
  • FREE Shipping*: The gift that keeps giving! Rouge may choose free Flash (2-day) shipping, while VIB members may elect to receive free shipping for orders over $35

“Not only are we offering more rewards, but we are offering more choice at every rewards moment to make her journey feel personal,” said Andrea Zaretsky, Senior Vice President of CRM and Loyalty for Sephora. “These exciting new benefits are intended to give Beauty Insiders more of what they love, and underscore our appreciation for our most loyal clients.”

The following Beauty Insider benefits will remain available at any time:

  • Point Multiplier: The higher the tier, the better the multiplier. Insiders receive 1 point per $1, while VIB members receive 1.25 points per $1 and Rouge members receive 1.5 points per $1.
  • Rewards Galore: Each month in the Rewards Bazaar, members may exchange their hard-earned points for a variety of trial-size products and sets and one-of-a-kind experiences. VIB and Rouge members also have the choice to redeem their points for full-size products monthly, while Rouge members can redeem 2,500 points for a $100 Rouge Reward, to use on their favorite Sephora products. New rewards will be released in the Rewards Bazaar every Tuesday and Thursday, while supplies last.
  • Full-Face Makeovers: Rouge members may receive free Makeup Deluxe Full-Face Makeovers with no minimum purchase. Appointments can be booked through, the App or by calling your local Sephora store.
  • The Beauty Insider Community: A destination for all beauty-lovers to find inspiration, ask questions and get recommendations in an unsponsored, real-time, “real talk” social setting.

To learn more about Sephora and the Beauty Insider program, please visit Starting now through the end of January, program changes will go into effect across Sephora, including and Sephora inside JCPenney.** To learn about the latest beauty news at Sephora, follow along @Sephora and #BeautyTogether.

*All current Rouge members with Free Flash shipping must choose Free Flash as their Celebration Gift to continue this service starting February 2019.
**US based only

About Sephora Americas

Since its debut in North America 20 years ago, Sephora has been a leader in global prestige omni-retail, teaching and inspiring clients to play in a universe of beauty and wellness, while creating the world’s most loved beauty community. With an unbiased approach to experiential retail through its expertise, innovation and entrepreneurial spirit, Sephora invites clients to play with 14,000 products from 200 carefully curated brands, enjoy personalized services at the Beauty Studio aided by digital innovations, and engage with expertly trained beauty advisors in more than 400 stores across the Americas, as well as 600 locations inside JCPenney. Clients can also experience Sephora online and through mobile apps, and access the free-to-join Beauty Insider program that offers unique rewards and experiences across three spending tiers. Let’s Beauty Together. For more information, visit: and @Sephora on social media.


Jamie Bracci, DeVries Global | 212-546-8555

Release Summary




Jamie Bracci, DeVries Global | 212-546-8555