The introduction of advanced security solutions in portable printers is one of the major trends being witnessed in the global portable printer market 2019-2023. The unprotected printers are the easy target points for hackers and cybersecurity issues. Cybersecurity issues can range from hackers retrieving saved documents from a printer's memory, targeting printers to launching denial-of-service (DoS) and installing malware for remote printer control. Therefore, companies are increasingly focusing on establishing robust security measures for ensuring the integrity of their printer systems. For instance, in October 2018, HP announced the release of security solutions called HP FutureSmart firmware and Immersive Analytics Service for HP enterprise-class printers and MFPs.
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According to Technavio analysts, one of the key factors contributing to the growth of the global portable printer market is the growing demand for combining mobility and document solutions:
Global portable printer market: Growing demand for combining mobility and document solutions
Over the past few years, there has been increasing need to manufacture portable printers that are compatible with smart devices and applications, thanks to the growing demand for combining mobility and document solutions. With enterprises increasingly enabling employees to work remotely, the adoption of laptops and smartphones is exploding and hence, increasing the demand for advanced portable printers. Consequently, vendors in the market are offering printers that are portable and lightweight and are perfect for employees who need to work outdoors, which, in turn, will drive market growth.
According to a senior analyst at Technavio for research on computing devices, “Portable printers are compact and weigh less, which enable users to carry them from one place to another. It is beneficial for industries such as transportation and logistics where constant mobility factor is involved. Therefore, the growing need for convenient printing solutions will continue fueling the growth of the market during the forecast period.”
Global portable printer market: Segmentation analysis
The global portable printer market research report provides market segmentation by application (transportation and logistics, retail, manufacturing, and healthcare), by technology (thermal, inkjet, and impact) and by region (the Americas, EMEA, and APAC). It provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
The APAC region held the largest share of the market in 2018, accounting for more than 37% share, followed by the Americas and EMEA, respectively. Although the EMEA region held the smallest share of the market in 2018, it is expected to register the highest incremental growth during the forecast period.
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Five Forces Analysis
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