Magisto Named a "Cool Vendor" in Artificial Intelligence for Small and Midsize Businesses by Gartner

Vendors Selected for the “Cool Vendors” Report are Innovative, Impactful and Intriguing

MOUNTAIN VIEW, Calif.--()--Magisto, a leading provider of A.I.-powered social video creation and marketing solutions, today announced that it has been included as a "Cool Vendor" in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc. Based on primary research data, the Cool Vendors selected for this report are examples of the unique implementations of A.I. to develop products that address the needs of over 99 percent of businesses in almost every domestic market.

Magisto offers a smart video editing application for businesses around the world, who utilize the power of A.I. to create and deploy video marketing creative with unprecedented ease, agility, speed and Return on Attention (ROA).

Key findings of the report include:

  • Artificial intelligence (A.I.) opportunities in the small and midsize business (SMB) space continue to expand, with higher potential among companies with less than ten years of tenure and business operations
  • A.I. companies seeking to penetrate the SMB space are targeting areas such as automated accounting and lawyer services, marketing and e-commerce
  • Cost optimization and time reduction around tasks that can be automated are key to attracting SMB interest

“We consider our inclusion in the Cool Vendor report by Gartner a confirmation of our mission to enable entrepreneurs to leverage groundbreaking A.I. to unlock the power of video and boost business growth,” said Oren Boiman, CEO of Magisto. “At the same time that video is needed more frequently by SMBs, it becomes more complicated to authentically produce. Magisto’s unique A.I. eliminates complexity while raising the bar of content performance and quality. It is A.I. that turns the art of video creation, into data-driven science.”

According to the report, “By 2020, artificial intelligence startups will increase their small and midsize business (SMB) focus by 35 percent, up from less than 5 percent today.” Magisto announces this inclusion briefly after the launch of their latest product, Chant, a new app designed to help businesses boost their growth on social media. Chant offers powerful content ideation, fully customizable video production, and native distribution and engagement insights to power social media marketing for small businesses and entrepreneurs looking to leverage video content for growth on social media.

“With the recent launch of Chant, we’re delivering a truly revolutionary product that will change the face of the social video marketing industry and further enhance our market position,” continued Boiman.

Chant is available for download from the Apple App Store and is being offered through a free account or a Professional subscription. To learn more, visit:

For more information or to get started with Magisto for Business, download in the Apple App Store or visit

About Magisto

Magisto is an A.I.-powered video creation and marketing platform, used by over 80k businesses and 100M people, to simply and intuitively create effective branded video content in minutes. Designed by entrepreneurs for entrepreneurs, Magisto products use A.I. to streamline video creation and optimize content to support growth through social media marketing. Magisto also partners with leading MarTech and e-commerce platforms and marketplaces looking to benefit from the videofication of content on their sites. Magisto is available for iOS, Android and the Web. For more information, visit, or find us @magisto.

Required Disclaimer:

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

[i] Gartner “Cool Vendor in Artificial Intelligence for Small and Midsize Businesses” by Monica Zlotogorski, Fernando Elizalda and Andrew Stevens, October 24, 2018.


104 West Partners for Magisto
Kelli Flores, 210-288-3642


104 West Partners for Magisto
Kelli Flores, 210-288-3642