REDWOOD CITY, Calif.--(BUSINESS WIRE)--Carbon (www.carbon3d.com), a leading Silicon Valley-based digital manufacturing company, today announced that Dara Treseder has joined the company as its first chief marketing officer. Dara joins Carbon from General Electric (GE), where she served as chief marketing officer for GE Ventures and GE Business Innovations. Dara’s outstanding track record in building and leading high-performing global marketing organizations will support Carbon’s mission to drive the digital transformation of the manufacturing industry.
“The entire team joins me in welcoming Dara to Carbon,” said Dr. Joseph DeSimone, Carbon’s CEO and Co-founder. “Dara joins us at a critical time in Carbon’s journey, as we push the boundaries of technology and execute our strategy to create a new standard for digital manufacturing across the globe. Her passion and extensive experience in marketing and technology will play an instrumental role in Carbon achieving its ambitious goals.”
At an important time for digital manufacturing, Carbon is poised for explosive growth. Through partnerships with companies that include adidas, Johnson & Johnson, and BMW, Carbon is moving beyond 3D printing to full-scale digital manufacturing by helping customers create break-through products across industry sectors, from healthcare to consumer goods. Last month it announced radical price reductions for its most widely used resins, further expanding the addressable market for large-scale digitally manufactured parts.
As chief marketing officer, Dara will find new ways to showcase Carbon’s story at scale, bringing a wealth of experience creating high-impact marketing strategies and campaigns for top-performing companies.
“I am deeply inspired by Carbon’s vision and values and excited to be part of a trailblazing team that is redefining digital manufacturing and creating the industry’s future,” said Dara. “As chief marketing officer, I am looking forward to advancing Carbon’s brand, strengthening our customer connections, and rapidly scaling our global growth."
She joins Carbon as it strengthens its leadership team. Board member Ellen J. Kullman, former Chair and CEO of DuPont, was recently named lead independent director. Deborah M. Messemer, former managing partner of KPMG’s Bay Area and Northwest Region, joined the board and will chair the audit committee. In addition, Elisa de Martel was promoted to chief financial officer.
Before joining GE, Dara led marketing efforts at Apple and Goldman Sachs. She is also the co-founder of consulting firm, NeuBridges. Dara has been widely recognized for her knowledge and achievements in marketing and technology. In 2018, she was featured by Forbes as a “CMO Next” – one of 50 executives the business publication identified as redefining the CMO’s role and shaping the future of marketing. Dara was also named by AdAge as one of the “Women to Watch” this year. In 2017, she was recognized on Inc. as one of the "30 Inspirational Women to Watch in Tech.”
A respected thought leader in marketing and business, Dara is a sought-after speaker and writer on marketing, innovation, growth, and creating more diverse workplaces. A champion of public health, women’s issues and diversity initiatives, she serves as an officer on the board of directors of the Public Health Institute.
Dara graduated with highest honors in African and African-American Studies from Harvard University and holds an MBA from Stanford University.
Carbon’s mission is to reinvent how polymer products are designed, engineered, manufactured, and delivered, toward a digital and sustainable future. Based in Silicon Valley, Carbon brings together innovations in hardware, software, and molecular science to deliver industry-leading digital manufacturing solutions. With Carbon’s ground-breaking Digital Light Synthesis™ technology and broad family of programmable liquid resins, manufacturers can unlock new business opportunities such as mass customization, on-demand inventory, and previously impossible product designs. Carbon's solutions allow customers to build uniquely differentiated products while reducing waste and speeding time to market. To learn more, visit www.carbon3d.com.
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