Global Yoga Apparel Market 2019-2023 | Growing Number of Yoga Practitioners to Boost Demand | Technavio

Technavio has released a new market research report on the global yoga apparel market for the period 2019-2023. (Graphic: Business Wire)

LONDON--()--Technavio analysts forecast the global yoga apparel market to grow at a CAGR of over 6% during the forecast period, according to their latest market research report.

The increasing popularity of customized yoga apparel is one of the major trends being witnessed in the global yoga apparel market 2019-2023. The evolution of yoga apparel has necessitated market competitors to focus on strategies like faster delivery processes and mass customization. Mass customization has slowly been gaining importance in the yoga apparel industry. These factors are driven by technology, supply chain transformation, and organizational restructuring. Major advances on the technological front have been witnessed to get customers feedback, design final product, and facilitate the delivery. Competitors of yoga apparel have adopted mass customization processes. However, the proper and complete adoption of mass customization only falls through when changes are brought about in three broad domains: incorporating technological advances such as computer-aided designing (CAD), body scanning, and digital printing; adopting flexible manufacturing systems, computer integrated manufacturing tools, and techniques; and applying organizational changes in terms of a flexible culture. Thus, mass customization of yoga apparel is expected to enable the market competitors to further attract consumers and help them build strong brand loyalty.

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According to Technavio analysts, one of the key factors contributing to the growth of the global yoga apparel market is the growing number of yoga practitioners:

Global yoga apparel market: Growing number of yoga practitioners

Yoga is one of the ancient forms of workout and meditation that originated in India. Since the past decade, yoga has gained significant popularity globally, especially in North America, as a form of fitness activity. The popularity of yoga is continuously increasing, especially in the US and Canada. People are opting for yoga and meditation due to multiple reasons, including stress relief, flexibility, general fitness, and overall development of health. The increasing awareness of yoga in most parts of the world and more people participating in it will directly influence the sales of yoga apparel, yoga equipment, and accessories across the world. This, in turn, will lead to significant growth of the global yoga apparel market during the forecast period.

According to a senior analyst at Technavio for research on apparel, accessories and luxury goods, “Innovation plays a vital role in the global yoga apparel market because it helps to differentiate the products and improves the performance of users. Advanced technical fabrications, innovative design, and product development position make yoga apparel premium-priced products. At present, consumers demand innovative, high-quality products that deliver high performance. Several technological advances have enabled market competitors to introduce performance-specific apparel for fitness activities such as yoga.”

Global yoga apparel market: Segmentation analysis

The global yoga apparel market research report provides market segmentation by product (bottom wear, top wear, and accessories), and by region (the Americas, EMEA, and APAC). It provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.

The bottom wear segment held the largest share of the market in 2018, accounting for close to 53% share, followed by the top wear, and accessories respectively. However, during the forecast period, the top wear segment is expected to register the highest incremental growth, followed by the accessories segment.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Release Summary

Technavio analysts forecast the global yoga apparel market to grow at a CAGR of over 6% during the forecast period, 2019-2023.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200