SAN FRANCISCO--(BUSINESS WIRE)--This Giving Tuesday, Old Navy is donating $1 million to Boys & Girls Clubs for the second consecutive year, the result of a successful Black Friday trigger donation campaign.
On Black Friday, Old Navy anniversaried its One Dolla Holla sale, offering customers the opportunity to get cozy while giving back. For every pair of $1 cozy socks purchased in-store on Black Friday, Old Navy pledged to donate $1 to Boys & Girls Clubs, up to $1 million.
Customers responded with enthusiasm to gifting with purpose, enabling Old Navy to easily meet its $1 million donation goal1. Over 4 million pairs of cozy socks were purchased in Old Navy stores on Thanksgiving Day and Black Friday combined, enough to outfit each person in the city of Los Angeles2.
Old Navy teamed-up with former Major League Baseball superstar Alex Rodriguez to encourage customers to pay it forward in a playful digital video where he read a special cozy sock-themed rendition of “Twas the Night Before Christmas” to Club children. Rodriguez, who is a proud alum and ongoing supporter of Boys & Girls Clubs of America, announced that the retailer achieved its $1 million donation goal to Clubs in a second video released today.
Boys & Girls Clubs Triple Donation
In addition to the cozy sock trigger donation, Old Navy and Boys & Girls Clubs of America have partnered to maximize the donations made to Boys & Girls Clubs directly this Thanksgiving season. From Nov.15 to Dec. 31, Old Navy will match any donation made on www.bgca.org, up to $100,0003. Today, on Giving Tuesday, Old Navy will triple match any donations made to Boys & Girls Clubs of America4. Visit www.bgca.org and donate to triple your life-changing impact for Club kids and teens.
Through its cause platform ONward!, Old Navy is committed to taking the next generation to the next level, and has long supported Boys & Girls Clubs to help turn learners into leaders. The $1 million donation will fund the expansion of a career development program for Club youth, offering them job coaching, mentorship and a first job at Old Navy stores. Learn more about Old Navy’s cause work at Oldnavy.com/ONward.
About Old Navy
Old Navy is a global apparel and accessories brand that makes current American essentials accessible to every family. Originated in 1994, the brand celebrates the democracy of style through on-trend, playfully optimistic, affordable and high-quality product. A division of San Francisco-based Gap Inc. (NYSE: GPS), Old Navy brings a fun, energizing shopping environment to its customers in more than 1,100 stores around the world. For more information, please visit www.oldnavy.com.
About Boys & Girls Clubs of America
For more than 150 years, Boys & Girls Clubs of America (BGCA.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, 4,300 Clubs serve 4 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Club programs promote academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at on Facebook and Twitter.
1 Funds will be divided proportionally between Boys & Girls Clubs of America (“BGCA”) and Boys & Girls Clubs of Canada (“BGCC”) based on the respective sales in the US and Canada.
2 The population of Los Angeles is 4,042,000 as of 01/01/2017 according to the California Department of Finance http://www.dof.ca.gov/Forecasting/Demographics/Estimates/e-1/documents/E-1_2017PressRelease.pdf.
3 Donation match valid for donations made to Boys & Girls Clubs of America (“BGCA”) between 11/15-12/31.
4 Donation triple match valid for donations made to Boys & Girls Clubs of America (“BGCA”) on 11/27 until 11:59PM ET. The $100,000 match cap for 11/15-12/31 applies.