The holographic display market will register a CAGR of over 27% by 2022.
In the last few years, there has been an increase in the number of end-user sectors adopting holographic display technology. This technology is already being used in advertising, healthcare, education, and financial sectors. In the next five years, holography display technology will also be used extensively in gaming, automotive, aerospace, defense, and retail sectors. Automobile vendors such as BMW, and Ford are already focusing on the use of holographic technology in their products to gain a competitive edge in the market. Thus, the use of digital holographic technology in various sectors is expected to boost market growth during the forecast period.
Increase in the use of holographic displays for advertising
Holographic display technology offers a unique experience to the audience. The use of holographic display for advertising will help retailers in enhancing their sales and customer retention by increasing customer footfall through its captivating display. Advertisers can project a moving and interactive image of a person or product with the help of holographic display. This will amuse the audience and let them connect with the brand in a unique way. No paper wastage, audience engagement and non-requirement of 3D glasses for viewing 3D holographic display will further drive the adoption of this technology in the advertising industry.
Limitations pertaining to the use of the holographic display technology
Since, projections from holographic displays are less prominent or visible under direct sunlight, it fails to make a considerable impact on the audience. Holographic display manufacturers must bear in mind the noise and distortion parameters while designing their products. Moreover, the autostereoscopic technology used in holographic displays is expensive and is not suitable for large displays. These limitations of holographic displays will hamper the growth of the market during the forecast period.
The market appears to be fairly concentrated and with the presence of several companies including HoloTech Switzerland, and Holoxica the competitive environment is intense.
Factors such as the increasing use of holographic displays in advertising, will provide considerable growth opportunities to holographic display companies. HoloTech Switzerland, Holoxica, Vision Optics, RealView Imaging, and EON Reality are some of the major companies covered in this report.
Digital holographic technology is expected to find usage in several sectors including retail, automotive, gaming, aerospace and defense. This will act as a key trend that will fuel the growth of holographic displays market in the next five years.
According to the report, one of the major drivers for this market is the increasing use of holographic display technology in advertising for better customer engagement and unique brand connection. The realistic projection of holographic displays amuses the audience and help in increased sales and customer retention.
Further, the report states that one of the major factors hindering the growth of this market is limitations associated with the use of holographic display technology. Low visibility under direct sunlight, expensive autostereoscopic technology, and viewing angle limitations are some of the factors hurting the growth prospects of the holographic display market.
Key Topics Covered:
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 05: MARKET SIZING
- Market definition
- Market sizing 2017
- Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 07: MARKET SEGMENTATION BY APPLICATION
- Segmentation by application
- Comparison by application
- Commercial - Market size and forecast 2017-2022
- Government - Market size and forecast 2017-2022
- Market opportunity by application
PART 08: MARKET SEGMENTATION BY TECHNOLOGY
- Segmentation by technology
- Comparison by technology
- Touchable holographic display - Market size and forecast 2017-2022
- Semi-transparent/electro-holographic display - Market size and forecast 2017-2022
- Laser holographic display - Market size and forecast 2017-2022
- Market opportunity by technology
PART 09: CUSTOMER LANDSCAPE
PART 10: REGIONAL LANDSCAPE
- Geographical segmentation
- Regional comparison
- Key leading countries
- Market opportunity
PART 11: DECISION FRAMEWORK
PART 12: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 13: MARKET TRENDS
- Use of the digital holography technology in various sectors
- Increasing impact of holographic displays on the retail sector
- Increased R&D spending
PART 14: VENDOR LANDSCAPE
- Landscape disruption
- Competitive scenario
PART 15: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- HoloTech Switzerland
- Vision Optics
- RealView Imaging
- EON Reality
PART 16: APPENDIX
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