Global Online Airline Booking Market 2018: Tech Innovation Helps Airlines Boost Direct Online Bookings -

DUBLIN--()--The "Global Online Airline Booking Market 2018" report has been added to's offering.

Mobile apps increase online booking of air travel

The report, Global Online Airline Booking Market 2018 informs on the current sales levels, growth projections and trends for the online air travel market. Among the findings of the report is the expectation of continued global movement to online booking of airline tickets.

Air travelers booking online have a choice to purchase through an Online Travel Agency or directly with the airline. Research included in this report projects that the share of air travel booked directly with the airlines will grow to over half within the next 3 years, as the airlines employ technologies such as AI and data analytics to improve the online purchase experience for their customers. Mobile apps foster sales of flight tickets.

The increase of reservation sales through mobile devices will also play a role in airlines increasing direct channel share of online bookings of air travel. Airlines, especially the large carriers in the USA, the world's largest online air travel market, have improved their mobile apps and US travelers increasingly research and purchase air travel through those apps. Travelers in China, with the second largest volume of online air travel sales, prefer to use the websites and apps of OTAs, as part of the worldwide trend toward mobile purchase of airline tickets. The report reveals that a double-digit share of travelers globally have one or more airline apps on their smartphone.

Questions Answered in this Report

  • What is the projected size of the online direct flight booking market by 2020?
  • Which countries are leading in terms of online airline ticket booking sales?
  • How do mobile flight booking trends affect the market?
  • Which channels are preferred by travelers worldwide for researching and purchasing airline tickets?
  • What are leading airline websites worldwide?

Key Topics Covered:

1. Management Summary

2. Global Developments

Overview of Online Flight Booking Market and Trends, October 2018
Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2017 - 2022f
Top 5 Countries by Online Airline Bookings, in USD billion, 2018e
Online Direct Bookings for Airlines, in USD billion, 2017 & 2020
Breakdown of Online Flight Booking by Channels According to Airlines' Expectations, in %, 2016 & 2021f
Airline Website and Airline Mobile App Share of Sales Channels, in %, 2017
Share of Airline Direct Bookings Rejected or Cancelled Due to Suspicion of Fraud, in %, 2017
Airline Direct Sales Channels Revenue Loss Due to Fraud, in %, 2017
Breakdown of Online Bookings by Device, by Desktop, Smartphone and Tablet, in %, by Travel Category, incl. Air Tickets, Q4 2017
Breakdown of Mobile Website and App Usage for Activities Related to Travel Booking, incl. Booking a Flight, in % of Online Travelers, 2017
Types of Travel Apps that Smartphone Owners Installed, in % of Online Travelers, November 2017
Breakdown of Number of Airline Apps Installed, in %, November 2017
Top 20 Airline Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2018
Share of Airline Passengers Preferring to Indirect Channels to Book Flights, in %, July 2018
Share of OTAs in Online Airline Bookings, in % of Online Travelers Under 30, 2017
Breakdown of the Market Share of the Top 3 Global Distribution Systems, in %, 2017

3. Asia-Pacific

3.1. Regional

3.2. China

3.3. Japan

3.4. South Korea

3.5. Australia

3.6. India

4. North America

4.1. Regional

4.2. USA

4.3. Canada

5. Europe

5.1. Regional

5.2. UK

5.3. Germany

5.4. France

5.5. Spain

5.6. Russia

5.7. Sweden

6. Latin America

6.1. Regional

6.2. Brazil

6.3. Mexico

6.4. Argentina

7. Middle East & Africa

7.1. Regional

7.2. UAE

7.3. Saudi Arabia

7.4. South Africa

Companies Mentioned

  • Aeroflot-Russian Airlines
  • Air Arabia PJSC
  • Amadeus IT Group S.A.
  • American Airlines Inc.
  • Ltd
  • International Ltd.
  • Delta Companies Inc.
  • easyJet PLC
  • Emirates Airlines
  • Expedia Group Inc.
  • Hopper Inc.
  • Jeju Air Co. Ltd.
  • Jetstar Airways Pty Ltd
  • Mango Airlines SOC Ltd
  • Norwegian Air International Ltd
  • LLC
  • Qantas Airways Ltd
  • Inc.
  • Ryanair Holdings plc
  • Sabre Corporation
  • Saudi Arabian Airlines
  • Scandinavian Airlines System AB
  • Skyscanner Ltd
  • Societe Air France S.A.
  • South African Airways
  • Southwest Airlines Co.
  • Travelport Inc.
  • United Airlines Inc.
  • Virgin Australia Holdings Ltd

For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Commercial Aerospace, Air Travel

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Commercial Aerospace, Air Travel