PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Today, JELL-O PLAYTM introduces the first edible slime launched by a major brand. The slime, which comes in strawberry-flavored Unicorn and lime-flavored Monster varieties, is JELL-O’s first launch since the brand announced its new line of JELL-O PLAY edible toys in June.
Slime has become a social media phenomenon, with more than 20 million slime-related posts on Instagram and thousands of “how to” slime videos on YouTube.1 Fans have embraced the squishy and stretchy toy as a fun and creative activity, and some studies even claim the sensation of slime improves positive feelings and relaxation.2 While do-it-yourself edible slime recipes are popular on Pinterest and YouTube, until today, there hasn’t been an edible slime available from a national brand.3
The edible slime launch comes on the heels of JELL-O’s summer launch of JELL-O PLAY, a new line of edible JELL-O gelatin products designed to inspire families to engage in free play and fun. The three JELL-O PLAY product lines can be molded, shaped, and built into whatever parents and kids can imagine, and are designed around themes that spark creativity, such as Ocean and Jungle. All items are available online and in national retailers, and have a suggested retail price under $5.
Now, the JELL-O Play platform includes slime, adding an edible twist to one of the hottest trends in toys and furthering the brand’s mission to inspire families to engage in creative play.
“JELL-O PLAY is all about encouraging and enabling bonding time between parents and kids,” says Michael Hartley, Senior Associate Brand Manager for JELL-O Play. “With new JELL-O PLAY Edible Slime, the entire family can have fun creating, stretching, and even eating slime.”
The colorful, edible and imaginative DIY slime experience is easy to make: simply add water to the pre-made mix to create slime that will drip, stretch, and conform to any shape families can imagine. Each canister of JELL-O PLAY Edible Slime makes two batches of slime, is 100% edible, and washes away easily with soap and warm water.
Join the conversation with #JELLOSLIME and by following @JELLOPlay on Instagram, Facebook and Twitter.
1 The Guardian “How Slime-Crazed Kids Made Gunk A Booming Business” (2018)
2 NPR “The Rise of the Slime Economy” (2017) and Jezebel “The Girl-Dominated D.I.Y. Slime Trend Shows No Signs of Stopping” (2017)
3 Edible Slime recipes on Pinterest and YouTube.
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