Swagbucks Holiday Survey: Who Wins the Holidays — iPhone or Samsung Galaxy?

The New Survey by Swagbucks Also Looked at the Top Holiday Gifts and How Much Americans Will Spend on Gifts This Year

LOS ANGELES--()--There are iPhone loyalists and Samsung loyalists, but which phones will be selling out this holiday season? According to a new survey by Swagbucks, a rewards- and loyalty-program company operated by Prodege, LLC, adults and teens are split between the two.

Overall, adults are most excited to purchase a new Samsung smartphone, with a third (32 percent) of adults choosing a Samsung, while a full half (51 percent) of teens are excited about an iPhone.

The national survey of 1,000 U.S. adults and teens, conducted online by Prodege in October 2018, also found that more women prefer the iPhone XS, while men want the Galaxy S10:

Which smartphone would you most like to receive?   Women   Men  
iPhone XS   20 percent   15 percent  
Samsung Galaxy S10   19 percent   26 percent  
Samsung Galaxy S9   11 percent   10 percent  
iPhone XS Max   10 percent   10 percent  

All I Want for Christmas Is…

The survey discovered that the No. 1 electronic gift on American adults’ wish lists this year is a computer or laptop (21 percent), followed by a new smartphone (19 percent) or a TV (11 percent). Teens, on the other hand, are more focused on mobile -- more of them want a new smartphone (32 percent), followed by a computer/laptop (18 percent) or a tablet (16 percent).

When asked which non-electronic gift they want, teens and parents agreed that gift cards are the “go to” gift:

Which non-electronic gift would you most like to receive?   Adults   Teens  
Gift card   37 percent  

30 percent

Clothing   13 percent   19 percent  

An experiential gift (e.g., spa day)

  13 percent   9 percent  
Home goods   10 percent   3 percent  
Accessories   5 percent   3 percent  

Americans Will Spend on Family, but Not Friends

The vast majority of American moms (82 percent) plan to spend the most money on their children this holiday season. This is also true of most American dads (58 percent), but a full third of them plan to spend more on their spouse or significant other than on the kids.

The rest of American adults will drop the most money on a gift for their sweetheart.

Bad news for coworkers and extended family: they come in below close family how much Americans expect to spend on gifts for them.

A quarter of Americans reveal that they plan to spend between $300 to $500 on holiday shopping this year (24 percent). Additionally, Americans say the sweet spot budget for one person’s gift is between $50 and $150 (43 percent).

Black Friday Continues to Be a Hot Shopping Day

Almost all Americans (85 percent) say that they plan to do some shopping during the Black Friday weekend. Many plan to shop at more than five stores (32 percent). About 1 in 5 Americans (21 percent) will shop exclusively online this year, but the majority (70 percent) will shop both in-store and online.

The survey also found that 19 percent of Americans plan to shop on Thanksgiving itself, and a quarter (24 percent) will alter plans with their family to shop.

“Over the years we’ve seen people begin holiday shopping earlier and earlier,” said Chuck Davis, CEO and Chairman of Prodege, LLC. “Whether you begin your shopping early in the fall or wait until Black Friday weekend or even Christmas eve, Swagbucks can help you save and earn money on all of your big ticket purchases, like iPhone or Galaxy smartphones, as well as other items like clothing and gift cards.”

From now through the holidays, shoppers can earn Swagbucks on holiday purchases through the Swagbucks site or by downloading the SwagButton.

About Swagbucks

Swagbucks.com is the web’s most popular rewards program that gives you free gift cards and cash for the everyday things you already do online. Earn points when you shop at your favorite retailers, watch entertaining videos, search the web, answer surveys and find great deals. Redeem points for gift cards to your favorite retailers like Amazon and Walmart or get cash back from PayPal.

Swagbucks has already paid out more than $300 million in cash and free gift cards. Put cash back in your wallet. Headquartered in El Segundo, California, Swagbucks is owned by Prodege, LLC, a leading internet and media company that operates multiple customer engagement brands.

About Prodege, LLC

Prodege is an internet and media company that is dedicated to creating rewarding moments for its members. Prodege is comprised of three consumer brands — Swagbucks, MyPoints and ShopAtHome — which deliver engaging content and valuable rewards to more than 50 million members. Our family of consumer loyalty websites and mobile apps reward members with free gift cards or cash for the everyday things they are already doing online — like shopping, searching the web, watching videos and sharing opinions. Prodege’s complementary suite of business solutions helps brands boost engagement with consumers by making it easy to gather insights, listen to their audience and gain further exposure to drive brand loyalty. Visit www.prodege.com for more information.


for Prodege, LLC
Hannah Ruark


for Prodege, LLC
Hannah Ruark