SINGAPORE--(BUSINESS WIRE)--Triton Digital®, the leading technology provider for the global audio industry, is pleased to announce that Singapore’s leading media company, Mediacorp, has selected Triton Digital to power its digital audio and podcast strategy.
Through this partnership, Mediacorp will use Triton’s audio streaming network to deliver high quality audio content to its online listening audience, and the Tap Ad Server to dynamically insert targeted ads into its online streams. To support its monetization goals, Mediacorp will leverage Triton’s programmatic audio marketplace (a2x®) and audio SSP (Yield-Op) to make its online audio inventory available to programmatic buyers.
In addition, Mediacorp will utilize Triton’s integration with the Omny Studio platform to capture, edit and distribute engaging podcast content to its online listeners, and Triton’s Webcast Metrics® service to measure its audience.
“At Mediacorp, our partners play a significant role in our mission to create and deliver high quality content experiences to our audiences,” said Indranil Sarkar, Lead, Partnerships & New Business at Mediacorp. “Our live stream digital radio and on-demand podcast content is a meaningful driver of this mission, and we look forward to using Triton’s sophisticated audio streaming, advertising, and measurement technology to support our evolving digital audio strategy.”
“According to eMarketer, digital ad spend in APAC is expected to grow from $97B in 2018 to $136B in 2021,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We are proud to be providing Mediacorp with an advanced, reliable, and easy-to-use solution that will simplify the management and monetization of their streaming audio and podcast content.”
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com.
Mediacorp is Singapore’s largest content creator and transmedia platform, operating seven TV channels, 11 radio stations and multiple digital platforms including Channel NewsAsia (CNA), Singapore's most used news app, and Toggle, its digital video platform. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, it reaches 99% of Singaporeans in all four languages, and has a growing Asian audience base through CNA and its entertainment content that is distributed across markets in the region.
Mediacorp’s investments include stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation. The Mediacorp Partner Network brings Mediacorp together with industry-leading brands like ESPN and 99.co to deliver rich content for consumers and effective solutions for advertisers.
Mediacorp was named Terrestrial Broadcaster of the Year for the 14th time at the Asian Television Awards in 2017.