Total Automotive Ad Spending this Year is Down 7.3%, to $34.4 billion. For 2019, a 3.4% Bounce-Back is Forecast.
This report represents the author's annual assessment of U.S. Automotive
Advertising.
It projects national and local ad spending for 2018 and forecasts it for 2019 by Tier 1, Tier 2, and Tier 3 (manufacturers, dealer associations, and franchise dealers), as well as for independent dealers and private-party auto advertising.
It includes 26 charts and tables and is the most comprehensive assessment of automotive advertising you'll find anywhere.
A nine-page appendix provides all the underlying data in tables and charts, with long-range forecasts for automotive spending in 2023.
Key Topics Covered
Executive Summary
Chapter 1: The Backdrop: A Bleak Anniversary, A New Landscape
- Figure 1.1 Historic and Forecast U.S. Car Sales, 2001-2023
- Figure 1.2 U.S. Total Sales of New Cars vs. Trucks, 2013-2018
- Figure 1.3 Average Price Of New Vehicle Vs. Used (3 Yrs. Old), 2013 & 2018
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and more...
Chapter 2: One Tough Year, and 5 More to Come
- Figure 2.1: U.S. Franchise Auto Dealer Ad Spending Per Vehicle Sold, 2013 Vs. 2018
- Figure 2.2 a: Total U.S. 2018 Projected New Car Advertising Spending
- Figure 2.2 b: Total U.S. New Car Advertising Spending: 2018, 2019 & 2023
- Figure 2.3: Who Manages Dealers' Digital Marketing Efforts?
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and more...
Chapter 3: An Unwavering Focus on Digital Marketing
- Figure 3.1: Advertising' vs. Digital Services Budget for Typical Car Dealer
- Figure 3.2: Building Direct-to-Consumer Communications
- Figure 3.3: Comparative 2018 Total Online Ad Spending by the U.S. Auto Industry
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and more...
Chapter 4: Promotions: The Other Side of Marketing
- Figure 4.1: Total U.S. Auto Dealer Promotions Spending, 2017-2018
- Figure 4.2: Total Online U.S. Auto Dealer Promotions Spending, 2017-2018
For more information about this report visit https://www.researchandmarkets.com/research/wv8p6q/2018_outlook?w=4