AUSTIN, Texas--(BUSINESS WIRE)--OutboundEngine, a leading provider of marketing automation software for small businesses, today announced it is expanding its features to include paid social media campaigns and a mobile app.
The company—which custom-builds a variety of engaging, branded email and social media campaigns—has already launched its paid social media offering and plans to release its mobile app later this year. Small business owners in real estate, insurance, financial advisory and more can now remotely nurture relationships and easily reach fresh prospects with social media ads handcrafted by OutboundEngine experts.
“Implementing an engaging marketing strategy that protects your customer relationships and generates new business today is not something you can just set and forget; it requires constant attention and updating,” said Marc Pickren, CEO of OutboundEngine. “Our customers represent the backbone of the U.S. economy and deserve ways to streamline their operations. By automating their marketing capabilities, we’re empowering small business owners to spend more time doing what they love while ensuring their current and future customers remain engaged and loyal to their brand.”
The OutboundEngine team is comprised of content and email marketing experts, social media gurus and data analysts committed to delivering memorable campaigns that spark brand affinity in a variety of industries. With the launch of the mobile app and paid social campaigns, business owners can now monitor and manage leads on the go, stay top-of-mind with current and future stakeholders, and increase retention and acquisition rates.
“Before I found OutboundEngine, I was attempting to build my own newsletter. It was a time suck,” said Cyndi Alvarez, agent with eXp Realty, LLC. “I am very picky about anything that goes out with my name on it, but OutboundEngine was able to fit my needs perfectly. They have saved me a lot of time and money and allowed me to look incredibly sharp in front of my clients.”
The announcement follows Pickren’s recent hire and the addition of two board members, Alan Taetle, general partner at Noro-Moseley Partners, and Charlie Plauche, partner at S3 Ventures. Taetle and Plauche join the ranks of Morgan Flager, general partner at Silverton Partners; Gene Austin, former CEO of Bazaarvoice; and Mike Maples, Jr., partner at Floodgate.
OutboundEngine—which is operating at a $25 million run rate—will continue to expand its staff in Austin, hiring across all company divisions, including sales, engineering, marketing, operations and product management.
For more information about OutboundEngine, visit www.outboundengine.com.
Established in 2012, OutboundEngine is a leading provider of B2B marketing automation software that empowers small business owners with actionable marketing campaigns. Headquartered in Austin, Texas, OutboundEngine’s team of content and email marketing experts, social media gurus and data analysts enable businesses to maintain impeccable online reputations, build stronger relationships, acquire new customers and stay focused on what they do best. For more information, visit www.outboundengine.com.