NEW YORK--(BUSINESS WIRE)--GBH Insights, a leading marketing strategy, research and analytics consultancy, today announced the appointment of marketing veteran Jeremy Korst as President, and former Google managing director Brian Zeug as the newest member of GBH’s advisory board.
Korst will be responsible for the company’s strategic marketing and insights practice, focused on helping CMOs, Chief Product Officers and other organizational leaders solve some of today’s toughest marketing and business challenges through data-driven, outside-in customer, product and marketing strategies. Korst has been a strategic advisor to GBH, and in this new role will partner closely with GBH co-founders, CEO Jon Greenwood and Chief Research Officer Eric Bradlow, on overall firm and client development.
A former CMO and product management executive with leading brands including Microsoft, T-Mobile, and Avalara, Korst has a proven track record of helping brands translate customer and competitive insights into marketing and product innovation. As President, he will partner closely with GBH clients to transform marketing and customer experiences and create strategies for differential growth.
“I'm excited to join GBH Insights at what is a pivotal moment for the company,” said Korst. “GBH is experiencing significant momentum due to its unique proposition. I have a passion for marketing at the nexus of customer experience and product innovation, and share Jon and Eric’s vision for applying data driven insights and analytics to solve real-world problems – turning marketplace challenges into ownable opportunities for brands.”
The addition of Brian Zeug to GBH’s advisory board further builds on GBH Insights’ data driven expertise. With deep experience leading analytics and measurement practices for Google, Nielsen, Yahoo!, Mars Inc. and Unilever, among other leading global brands, Brian is a well known marketing thought leader. Prior to joining GBH Insights, Brian was the founder and Global Director of Human Truths at Google where he built a consulting and scale practice that solved top consumer problems for key brands using Google internal data and advanced analytics techniques.
“I’m thrilled to welcome Jeremy and Brian to the GBH Insights team,” said Bradlow, who is in addition to being GBH’s Chief Research Officer is also Chairperson of the Marketing Department at the Wharton School at the University of Pennsylvania. “Jeremy’s deep experience at the marketing helm of some of the most storied names in tech – combined with his prowess for outside-in, customer led marketing and product innovation – creates immediate value for our clients. As a strategic advisor, Brian’s data-driven expertise further builds on our vision at GBH as we empower CMOs and brands to make smarter decisions at every stage of the marketing lifecycle.”
"Now more than ever, brands need a unified strategy to apply marketing insights and analytics to create customer lifetime value,” said Brian Zeug. “I joined the GBH Board to accelerate their ground breaking analytics and methods in order to help brands move in lockstep with the speed of consumers and drive impact.”
Since its inception in 2015, GBH has grown to become one of the leading marketing strategy, research and analytics consultancies in the world – helping Fortune 500 companies across categories to develop their brands, deliver winning customer experiences and marketing strategies that drive brand growth. Amazon, Adidas, Comcast, Disney, ESPN, GM, Google, IBM, Nike, NBCUniversal, Pfizer and P&G are just some of the many global brands GBH works with.
Headquartered in New York, GBH continues to expand its leadership team and footprint – with offices around the world including Chicago, Los Angeles, London and Philadelphia. In line with Korst’s new role as President, the firm will also open a new office in Seattle.
About Jeremy Korst
Jeremy is a former CMO, marketing and product management executive with leading brands including Microsoft, T-Mobile, AT&T, Avalara, Standard & Poor’s and PricewaterhouseCoopers – with a proven track record of helping brands translate customer and competitive insights into marketing and product innovation. Based in Seattle, Jeremy has deep experience covering an array of disciplines across small and large organizations. Korst holds a B.A. in Economics, Politics and Government from the University of Puget Sound and an M.B.A. in finance and strategy from the Wharton School, University of Pennsylvania, where he was a Palmer scholar. He serves on boards of both institutions, as well as those of several technology startups. See his full bio here.
About Brian Zeug
Brian is a veteran consumer insights, brand marketing and general management executive with extensive experience in the media and consumer products industry. He has held senior leadership positions at Google, Nielsen, Yahoo!, Mars Inc. and Unilever. Brian has bought, sold and optimized digital and traditional media, driven analytics and measurement practices and built global and trusted brands. Most recently, Brian was the founder and Global Director of Human Truths at Google where he built a consulting and scale practice that solved top consumer problems for key brands using Google internal data and advanced analytics techniques. Brian received a BA in English from Boston College and an MBA from the University of North Carolina-Chapel Hill. See his full bio here.
About GBH Insights
Built for the digital age, GBH Insights is a leading marketing strategy, customer behavior and analytics consultancy. We put data-driven insights at the heart of everything we do - blending research, analytics, strategy and creativity to help Fortune 500 brands solve some of today’s most complex marketing challenges. Co-founded by the chair of The Wharton School’s marketing department, the GBH team is made up of successful CMOs, marketing research and academic leaders – with deep experience working with today’s most customer centric brands across categories. For more information, please visit www.gbhinsights.com.