MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Huami (NYSE: HMI), the second largest wearables company globally1, and Territory Studio San Francisco, known for designing user interfaces (UI) for fantasy films, announced today its partnership to design modern, science-fiction-inspired UI for the Amazfit Verge smartwatch. The Amazfit Verge smartwatch is the world’s most advanced, wrist-worn health monitor that aims to make life easier with a voice controlled Artificial Intelligence (AI) assistant and smart home device integration, plus public transportation integration for select regions in a sleek, futuristic design.
Huami selected Territory Studio as its partner based on its deep understanding and skilled experience designing user interfaces that represent the future of technology. Inspired by Territory Studio’s creative work on popular superhero films, the new Amazfit Verge interfaces pay homage to the vibrant personas and bold costumes of Hollywood. Adopting a cinematic style to designing watch UI, the studio defined different 'personality' styles through color, visual elements and lineweight. Territory's team delivered three UI concepts that visualize different creative approaches to data sets, including heart rate, calories, steps, air pressure, and more.
“Informed by Amazfit’s advanced features and functions, we saw this as a fantastic opportunity to push the visual language conventions of wearables,” explains Marti Romances, creative director, Territory Studio. “The quality of Huami’s AMOLED screen is the best we’ve seen in a smartwatch, but we needed to overcome the restrictions of screen real estate. The clarity and discipline of designing for film, where information needs to be conveyed quickly and easily at a glance, helped us make the leap from silver screen to watch face.”
“Amazfit Verge is designed for young people who value authenticity and style so we wanted the surface of the smartwatch to embody a fun, bold and futuristic aesthetic that would resonate with users who appreciate quality design,” said Pengtao Yu, industrial designer, Huami. “No one knows how to capture this style better than Territory Studios and we are pleased to work with a partner that shares our value of pushing the boundaries of interface design.”
A collaborative project, Huami’s team provided clear feedback on the three final concepts enabling Territory designers and motion artists to finalize and deliver production-ready assets with animations to serve as a reference for intended motion and movement. Territory Studio’s recent work for films includes the UI for Guardians of the Galaxy, Avengers: Infinity War, Ready Player One and Blade Runner 2049. Clients also include Dolby, IBM Watson, HP and Intel.
Huami is a biometric and activity data-driven company with significant expertise in smart wearable technology. Since its inception in 2013, Huami has quickly established its global market leadership and recognition by shipping millions of units of smart wearable devices. In 2017, Huami shipped 18.1 million units of smart wearable devices. Huami has one of the largest biometric and activity databases in the global smart wearables industry. Huami's mobile apps work hand in hand with its smart wearable devices and provide users with a comprehensive view and analysis of their biometric and activity data. In addition to designing, manufacturing and selling smart bands and watches under its own Amazfit brand, Huami is the sole partner of Xiaomi, a leading mobile internet company and global consumer electronics brand, to design and manufacture Xiaomi-branded smart bands, watches (excluding children watches and quartz watches), scales and associated accessories.
For more information please visit https://us.amazfit.com/
About Territory Studio
Territory Studio is a creative specialist with deep expertise of narrative design for film, games, brands, events and installations. Blending creative with technology, we realise compelling future facing experiences. With growing studios in London and San Francisco, our clients span entertainment, culture, commercial and technology sectors.
Recent film credits include Avengers: Infinity War, Ready Player One, Pacific Rim Uprising, Blade Runner 2049 and more.
For more information, find us at http://territorystudio.com
1 IDC Worldwide Quarterly Wearable Device Tracker Q2/2018 / https://amazf.it/2D8qc8C