PHOENIX--(BUSINESS WIRE)--Television broadcasters working together to advance the launch of next-gen TV broadcasting are planning an early 2019 trial of the mobile video capabilities of the new broadcast TV standard, in concert with Avis Budget Group.
“We've identified several potential use cases for television-delivered signals in a passenger car, from basic reception of over-the-air audio and video signals to a range of interactive capabilities, since the new broadcast TV standard can easily accommodate reception in a moving vehicle. Planning is underway now to launch the first in-car tests in early 2019,” said Anne Schelle, managing director of Pearl TV, the broadcast TV group that is managing the Phoenix Model Market project.
“We’re on a mission to completely reinvent the customer experience through mobile apps, digital platforms and connected cars,” said Arthur Orduña, executive vice president and chief innovation officer, Avis Budget Group. “Whether it’s broadcast entertainment, interactive information about the vehicle itself or location-based content and offers, Avis Budget Group looks forward to working with Phoenix Model Market stations to determine what passenger configurations could best accommodate a new in-car offering.”
Twelve Phoenix TV stations are collaborating in the Phoenix Model Market, including Arizona State University's Arizona PBS Channel 8 (PBS), E.W. Scripps Company’s KNXV Channel 15 (ABC), Fox Television Stations’ KSAZ Channel 10 (FOX) and KUTP Channel 26 (MyTV Network), Meredith Local Media Group’s KPHO Channel 17 (CBS) and KTVK Channel 24 (Independent), Nexstar Media Group’s KASW Channel 49 (CW Network), Telemundo Station Group’s KTAZ Channel 39 (Telemundo), Tegna’s KPNX Channel 12 (NBC), Univision’s KFPH-CD Channel 35 (UniMas) and KTVW-DT Channel 33 (Univision), and Arizona Television's KAZT Channel 7 (Independent).
Among the use cases to be tested with Avis Budget Group in Phoenix for passengers’ entertainment, include:
- Basic over-the-air entertainment programming (both audio and video), with different device types and in-car configurations will be explored. Broadcasters will be utilizing the ATSC 3.0 interactive runtime environment with digital rights management and AC-4 multichannel audio decoding. Receiving gear could include plug-in receivers (for an installed entertainment system, such as on a headrest) and TV reception on a tablet as viewscreen.
- Over-the-Air application and interactive services will be tested, including a supplemental user experience that incudes on-screen applications to enhance viewing and engagement. Potential features include electronic guides, programming-specific text overlays, Avis-specific rental car information, and coupons and maps.
Other potential use cases to be examined in later projects might include map downloads, software updates, and real-time traffic information.
Over-the-Air TV Advantages
A new "white paper" just published by Pearl TV suggests that a hybrid model with both cellular and over-the-air or satellite reception may be best for future carmakers to manage the data demands on the car of tomorrow.
“The industry should look at a hybrid connectivity framework for building next-generation solutions. This approach would provide the ability to manage the data costs. Cellular will continue to be the backbone for data solutions but there are emerging technologies such as ATSC 3.0 and Satellite which can play a very useful supporting role to complement and supplement the data requirements for future vehicles,” said industry consultant, analyst and white paper author Chetan Sharma.
“The intelligence in the telematics control unit can pick the technology depending on the needs of the specific application or service. This way, carmakers can have better control over their data costs, which can afford them the opportunity to not only manage the costs of software and map updates but also launch new revenue-generating services such as content streaming and Live TV,” Sharma explains.
About Avis Budget Group
Avis Budget Group, Inc. is a leading global provider of mobility solutions, both through its Avis and Budget brands, which have more than 11,000 rental locations in approximately 180 countries around the world, and through its Zipcar brand, which is the world’s leading car sharing network, with more than one million members. Avis Budget Group operates most of its car rental offices in North America, Europe and Australasia directly, and operates primarily through licensees in other parts of the world. Avis Budget Group has approximately 31,000 employees and is headquartered in Parsippany, N.J. More information is available at www.avisbudgetgroup.com.
About Pearl TV
Pearl TV is a business group comprised of Cox Media Group, the E.W. Scripps Company, Graham Media Group, Hearst Television Inc., Meredith Local Media Group, Nexstar Media Group, Raycom Media, and TEGNA, Inc. Pearl TV’s membership includes companies that operate more than 300 network-affiliated, local stations across the country.
This press release contains certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements. Such risks and uncertainties include, but are not limited to, the anticipated benefits of partnering with Pearl TV. In light of these risks, uncertainties, assumptions and factors, the forward-looking events discussed in this press release may not occur. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date stated, or if no date is stated, as of the date of this press release. Important assumptions and other important factors that could cause actual results to differ materially from those in the forward-looking statements are specified in Avis Budget Group’s Annual Report on Form 10-K for the year ended December 31, 2017, and in other filings and furnishings made by the Company with the SEC from time to time. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events.