NEW YORK & BUFFALO, N.Y.--(BUSINESS WIRE)--Cheddar, the leading post cable networks company, and Synacor Inc. (Nasdaq: SYNC) today announced that subscribers of Hulu with Live TV and YouTube TV will have full access to Cheddar’s live and on demand programming at no additional charge via the Cheddar web site, as well as mobile and TV apps.
The first platform for authenticating subscribers is Cheddar’s website with plans for its Connected TV and mobile apps in short order.
“All Hulu with Live TV and YouTube TV subscribers can now login with their credentials and access our content, just like the traditional cable networks,” said Jon Steinberg, CEO of Cheddar. “We are always in base bundle, so this means all subscribers of these leading platforms can access us. This type of access is available to all our pay TV distributor partners as quickly as they give us the GO to make this available to their subscribers.”
Cheddar is tapping Synacor’s Cloud ID cloud-based identity management platform to speed authentication integrations with virtual MVPDs and MVPDs. Synacor’s identity platform enables content providers to authenticate against distributor billing systems as well as direct to consumer authentications, while offering security features like concurrency monitoring and device management to improve the customer experience.
“We’re very proud to be supporting Cheddar as it expands its reach and strengthens its relationship with consumers. We are excited to see them bring our solution to their OTT viewers,” said Himesh Bhise, CEO of Synacor. “Cloud ID makes it easier for content providers to integrate digital programing into traditional TV provider lineups.”
Synacor Cloud ID is the industry’s only end-to-end identity platform that simplifies the subscriber login experience anywhere end users access their video services. Whether viewing in the home via a Wi-Fi network, connected TV or on mobile device, users can get to the services and content they want faster and with less headaches.
Cheddar is the leading post-cable networks company. Its programming is available on Sling TV, Hulu, YouTube TV, Snapchat, fuboTV, Philo, Amazon, Twitch, Twitter, 60% of smart TVs in the U.S., and Facebook. Cheddar currently broadcasts two live video news networks: Cheddar, a business news network covering the most innovative executives, founders, products, and technologies transforming our lives and economy, and Cheddar Big News, a fast-paced, young, non-partisan general news and headline news network. The company broadcasts from the trading floor of the New York Stock Exchange, its street level studio in the glass corner of the Sprint Store in the Flatiron Building, WeWork in Los Angeles, and the White House. Cheddar was founded by Jon Steinberg, President and Chief Operating Officer of BuzzFeed from 2010 to 2014. Its investors include Lightspeed Venture Partners, Raine Ventures, Goldman Sachs, Liberty Global, Comcast Ventures, AT&T, Amazon, Antenna Group, Ribbit Capital, The New York Stock Exchange, Altice USA, 7 Global Capital, and Dentsu Ventures.
Synacor (Nasdaq: SYNC) is the trusted technology development, multiplatform services and revenue partner for video, internet and communications providers, device manufacturers, governments and enterprises. Synacor’s mission is to enable its customers to better engage with their consumers. Its customers use Synacor’s technology platforms and services to scale their businesses and extend their subscriber relationships. Synacor delivers managed portals, advertising solutions, email and collaboration platforms, and cloud-based identity management. www.synacor.com