NORTHBROOK, Ill.--(BUSINESS WIRE)--Global patient recruitment and retention company, Continuum Clinical is proud to announce Kevin Hartbarger as its new vice president of media.
Hartbarger comes to Continuum with over 20 years of experience in integrated media and marketing with companies including OMD, GroupM and Yahoo!. At Continuum, he will be responsible for overseeing all media efforts, including building and evolving current capabilities, identifying growth opportunities and exploring emerging media suitable for the patient recruitment and retention industry.
“I’m excited to join Continuum at this important point in its business evolution. We have such a great opportunity to accelerate our growth through insights, innovation and integration,” said Hartbarger. “I look forward to working with the fantastic team here to do just that.”
Hartbarger joining Continuum signifies the company’s continued investment in innovative practices that engage and motivate patients in new ways to participate in clinical research. This innovative mindset has led Continuum to many “firsts” in the industry, ranging from its partnership with Lyft, which offers transportation solutions for patients enrolled in clinical trials, to becoming the first and only patient recruitment company to advertise for clinical trials on Snapchat.
“Kevin’s leadership and focus will be pivotal in preserving Continuum’s position as the global leader in the patient recruitment industry,” said Neil Weisman, Continuum’s executive vice president. “Kevin brings a depth and breadth of experience from other industries that will enhance our already expansive capabilities to deliver best-in-class results for our sponsors.”
About Continuum Clinical
Continuum Clinical is a global patient recruitment and retention company. With over twenty-five years of experience, Continuum Clinical unites world-class innovators with expertise across disciplines including patient insights, advocacy, site engagement, outreach, and performance metrics. The company understands patient, healthcare professional, and site motivations, and uses these insights to execute proven recruitment and retention strategies. Continuum Clinical prioritizes creative thinking and data-driven strategies to deliver results for life science organizations, meeting study enrollment milestones with unmatched precision. Headquartered in the US, Continuum Clinical has over 125 employees in the US and Europe and an expanded network of resources worldwide.