DUBLIN--(BUSINESS WIRE)--The "Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023" report has been added to ResearchAndMarkets.com's offering.
Global Male Grooming Products Market: Drivers
The growth of the male grooming products market has been catalyzed by an increasing consciousness among male consumers on personal wellness and appearance. Driven by an increasing penetration of media, there has been a rising societal pressure to always look good.
Attitudes towards traditional masculinity have changed and men are now also diversifying into skincare products, such as moisturizers, scrubs, anti-aging creams, whitening creams, etc. to improve their physical appearance. This represents a significant shift from the times when male consumers followed a minimal grooming routine and would often use female beauty products as there were limited substitutes for them.
Another major driver of the male grooming market is the rising penetration of ecommerce and social media. Although the online market is still at a nascent stage, it is currently experience strong growth rates and allows consumers convenience and a wide variety of products to choose from. The increasing penetration of social media platforms such as youtube, facebook, instagram, whatsapp, etc. are also influencing consumers, particularly the younger generation to improve their physical appearance.
- Edgewell Personell Care Brands
- Botica Comercial Farmaceutica
- Natura Cosmeticos
Key Topics Covered:
2 Scope and Methodology
3 Executive Summary
5 Global Male Grooming Products Market
6 Market Breakup by Product
7 Market Breakup by Price Range
8 Market Breakup by Distribution Channel
9 Market Breakup by Region
10 Male Grooming Products Manufacturing Process
11 Competitive Landscape
For more information about this report visit https://www.researchandmarkets.com/research/6f9v23/male_grooming?w=4