SoundHound Inc. and Groupe PSA Partner to Integrate Embedded, Cloud-Based, and Hybrid Conversational Voice AI Into Peugeot, Citroën, DS, Opel, and Vauxhall Vehicles

Powered by Houndify, the Powerful In-Car Voice Interface Will Be Available In European Markets Starting In 2020

SANTA CLARA, Calif.--()--SoundHound Inc.®, the leading innovator in voice-enabled AI and conversational intelligence technologies, today announced a partnership with Groupe PSA, one of the largest car manufacturers in Europe, to develop a cloud-based and embedded conversational voice interface for use in cars across the Groupe PSA portfolio, including Peugeot, Citroën, DS, Opel, and Vauxhall models. Powered by SoundHound Inc.’s Houndify™ voice AI platform, the in-car voice interface will be available in European markets starting in 2020.

With the Houndify integration, drivers will be able to perform a variety of tasks simply by speaking naturally, including: finding nearby restaurants and businesses, adjusting temperature and air conditioning, launching connected services, and more. Language roll-out plans are being developed to make available globally. Groupe PSA is focused on innovating to meet customer needs, through connectivity and autonomy, and enhancing the driving experience.

“We are thrilled to bring our world class Houndify voice AI technology to the PSA family of cars,” said Keyvan Mohajer, co-founder and CEO, SoundHound Inc. “Groupe PSA is at the forefront of innovation in the automotive industry, envisioning a future where the Houndify platform can power a safer and more intuitive driving experience.”

“We believe that innovation is the cornerstone of value creation and, for Groupe PSA, this means bringing original and indispensable vehicle features to drivers and passengers,” said Carla Gohin, Senior Vice President Research and Innovation, Groupe PSA. “The driver experience in our connected cars of the future will harness the unique technologies that SoundHound Inc. provides, including natural, conversational language understanding and the ability to process natively, ensuring in-car well-being and driving pleasure.”

Houndify is the first independent AI platform that enables developers and business owners to deploy a conversational interface anywhere and retain control of their brand and users, while differentiating and innovating. Houndify provides all the technology ingredients necessary for voice and AI integration, including the world’s fastest speech recognition, the most sophisticated natural language understanding, easy to use developer tools, knowledge graphs, and a large and rapidly growing number of domains. Domains are programs that provide a natural and fully conversational interface on specific topics, without requiring the users to memorize and use the specific phrasing of hard coded commands or skills.

Houndify technologies represent more than a decade of R&D and innovation by SoundHound Inc., resulting in significant and unique advantages. Key advantages include SoundHound Inc.’s patented Speech-to-Meaning™ and Deep Meaning Understanding™ technologies, which deliver unprecedented speed and accuracy in voice recognition and responses, and the ability to understand context, such as the user's location or previous queries, to support natural interactions.

More than 60,000 partners have registered on the Houndify platform since its launch in December 2015, and more than 1,000 distinct products are being Houndified. In May 2018, SoundHound announced an alliance with a group of strategic investors, with a combined reach of over 2 billion users globally.

Developers interested in exploring the Houndify platform can visit to learn more and register. The Hound voice search and assistant app is available as a free iOS or Android app, and can be downloaded via

About SoundHound Inc.:

SoundHound Inc. turns sound into understanding and actionable meaning. We believe in enabling humans to interact with the things around them in the same way we interact with each other: by speaking naturally to mobile phones, cars, TVs, music speakers, and every other part of the emerging ‘connected’ world. Our consumer product, Hound, leverages our Speech-to-Meaning™ and Deep Meaning Understanding™ technologies to create a groundbreaking smartphone experience, and is the first product to build on the Houndify platform. Our SoundHound product applies our technology to music, enabling people to discover, explore, and share the music around them, and even find the name of that song stuck in their heads by singing or humming. Through the Houndify platform, we aim to bring voice-enabled AI to everyone and enable others to build on top of it. We call this Collective AI. Our Mission: Houndify everything.

About Groupe PSA:

Groupe PSA designs unique automotive experiences and delivers mobility solutions to meet all customer expectations. The Group has five car brands, PeugeotCitroënDSOpel and Vauxhall, and provides a wide array of mobility and smart services under the Free2Move brand. Its ‘Push to Pass’ strategic plan represents a first step towards the achievement of the Group’s vision to be “a global carmaker with cutting-edge efficiency and a leading mobility provider sustaining lifetime customer relationships”. An early innovator in the field of autonomous and connected cars, Groupe PSA is also involved in financing activities through Banque PSA Finance and in automotive equipment via Faurecia. Find out more at
Media library: / @GroupePSA


Moxie Communications Group
Alyssa Galella, 562-294-6261

Release Summary

SoundHound Inc. and Groupe PSA Partner to Integrate Embedded, Cloud-Based, and Hybrid Conversational Voice AI Powered by the Houndify Platform


Moxie Communications Group
Alyssa Galella, 562-294-6261