RIO DE JANEIRO--(BUSINESS WIRE)--Triton Digital®, the global technology and services leader to the digital audio industry, today announced that Sistema Globo de Rádio (SGR) has selected Triton Digital to monetize its streaming audio and podcast content. Through this partnership, SGR will leverage the Triton Advertising Platform, Tap, to monetize their popular news, music and podcast content which reaches a combined audience of six million listeners per month. To support their monetization goals, SGR will also make their online audio inventory available in Triton’s global programmatic marketplace, a2x®, which will enable media buyers across LATAM and other parts of the world to reach their engaged listening audience through non-skippable, at-scale buys for the first time.
“We are proud to work with Triton Digital and to leverage their powerful technology to monetize our streaming audio content,” said Renata Gorini, Digital Development Manager at SGR. “As global experts in the streaming audio space, we are confident in Triton’s ability to support our podcast monetization strategies.”
“We are pleased to provide Sistema Globo de Rádio with the technology they need to streamline their streaming audio advertising operations, and to obtain the most value from their online audience,” said Benjamin Masse, Managing Director, Market Development & Strategy at Triton Digital. “eMarketer estimates a mobile ad spend of $3.15 Billion in Brazil in 2019, which will create a tremendous opportunity for audio publishers to offer an engaged audience and immersive experience on mobile phones to agencies and marketers.”
The Triton Advertising platform, Tap, is the industry-leading publisher ad server, designed to help audio publishers effortlessly monetize their content through real-time and personalized server-side audio ad insertion (SSAI), and dynamic replacement of over-the-air spots. The global audio marketplace, a2x®, is the world's first programmatic buying marketplace for digital audio. The industry-leading marketplace enables buyers to execute highly targeted and brand safe audio ad buys across a highly engaged digital audience.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com.
About Sistema Globo de Rádio
Sistema Globo de Rádio (SGR) brings together Grupo Globo’s broadcasting radio networks. SGR radio stations offer programming in the following segments: popular talk, all news and music shows. Some of the most famous and prestigious brands in Brazil are part of its portfolio like Rádio Globo, CBN, Sound! and BH FM. Added to these products, SGR has over 50 affiliates, thus, operating in Brazil’s major cities and reaching a relevant audience of at least six million people. It produces and offers audio content in multi-platforms, like websites and internet players, mobile apps or its social networks, connecting with and talking to different profile audiences.
