SAN FRANCISCO--(BUSINESS WIRE)--Insightly, the CRM for building lifelong customer relationships, today announced the results of a customer survey which demonstrate that Microsoft Office 365 users achieve significant revenue, ROI, customer relationship and user adoption results after implementing Insightly CRM. More than 200 Insightly customers using Microsoft Office 365 responded to the survey, highlighting a number of key benefits.
Improved Customer Relationships
According to Forrester, “Effectively managing your company’s relationships with those who buy your company’s products and services has never been more important.”1
Insightly’s Office 365 users reported a 25 percent increase in the number of meaningful relationships they could maintain with their customers. Additionally, customers reported a 30 percent improvement to their customer data quality - a key metric when trying to engage customers with greater relevance.
Increased User Adoption, Productivity And Revenue Growth
CRM user adoption is critical. According to Forrester2, “There’s a very large graveyard of failed CRM projects. There’s more CRM initiatives that have spiraled out of control to become multimillion-dollar investments that negatively affected large numbers of customer-facing employees and didn’t deliver any real results.”
Insightly customers reported an 85 percent or greater adoption rate among their users, a critically important step for growing businesses as they move from spreadsheets or legacy CRM systems to Insightly. Driving this adoption, users reported 30 percent less time spent on administrative tasks, saving an hour and a half on average per week. Customers using Office 365 reported on average 20 percent higher revenue after adopting Insightly, while 75 percent reported a positive return on investment within six months.
Healthcare Innovator Builds Company-wide Intelligence Hub Using Insightly
NowPow is a healthcare technology company that connects people to high-quality community resources. Founded in 2015, the company’s innovative e-prescription system makes it easier for care professionals to identify patient social needs, match them to community resources, and make closed loop referrals.
With demand for NowPow’s innovative platform on the rise, the company needed a better way to track inquiries from hospitals, health centers, and social service agencies. Shortly after forming their sales team, the company realized it needed a CRM. NowPow uses custom Insightly reports to monitor key business metrics, which are particularly useful for analyzing the sales pipeline. Additionally, NowPow relies on Insightly’s Outlook integration to save copies of important email conversations.
“Insightly automatically tracks and tags our outgoing emails, which keeps everyone in the loop and reduces overlapping conversations,” said Emma González Roberts, Director of Sales at NowPow. “Insightly helps us stay on top of key sales metrics, such as opportunity volume, engagement, and throughput. The application will continue to play an important role in growing NowPow’s revenue and recognition in the market.”
Industry’s Strongest Microsoft Outlook Integration
Insightly is the only CRM suite that provides integrated email templates, scheduling and tracking for Microsoft Outlook users. Users can view contact details and account history from Insightly CRM directly in their inbox prior to contacting prospects or customers, and then automatically link those emails to their contacts or opportunities for future reference.
The Insightly Outlook toolbar lets users not only save emails, but also pull Insightly email templates into their compose screen, schedule their email outreach and track emails to see if, where and when a prospect opens the note.
Insightly, the new breed of CRM, helps modern businesses of all sizes build lifelong customer relationships and grow faster than ever before. Insightly offers out of the box capabilities that allow you to tailor users’ experience for every customer facing role. It is easy to use, easy to set up, highly customizable to your industry, and offers fast time to value at a low total cost of ownership. Join more than 1.5M Insightly users who are already building better customer relationships. Request a demo today.
1 Assess CRM Capabilities To Pinpoint Opportunities, Forrester Research, January 2016
2 CRM Success Requires Focus On People, Not Only Technology, Forrester Research, Inc. blogs, February 2016