TORONTO--(BUSINESS WIRE)--Amvic Inc., the leader in expanded polystyrene building materials, has once again set a new standard of innovation and technology by partnering with Tandm Digital Agency, a full service, Toronto-based marketing agency, to meet the needs of the modern, mobile user in the digital age. For more than 20 years, Amvic’s visionary brand has designed and manufactured insulation building solutions defined by comfort, performance and energy efficiency.
“The science has progressed very quickly in the digital age and Amvic has been leading the way!” says, Amvic CEO Victor Amend. “We are dedicated to bringing better, more efficient and sustainable building solutions and we are now equipped with the digital tools, optimized for mobile consumption, to bring wider awareness to this better way to build. We are very proud of our website and the work that Tandm has done to provide our customers with the most seamless user experience.”
The new Amvic marketing strategy is based on the growing needs of the construction and building materials consumer and their digital transformation journey. The strategy includes a persona-driven website, search engine marketing, and leveraging the power of social media and content to educate, inform, and train industry professionals. The newly launched website, the only one of its kind in the building insulation industry, is a tactile, responsive experience that has been created for the user in mind. The information, products and resources are featured in a way that allow users to self-select their experience on the website based on their needs and level of expertise in order to reduce the noise and elevate the content that is most relevant to the user. This is particularly important in an industry that often times has complex technical content that can sometimes exclude homeowners and the do-it-yourselfers. The new Amvic website provides a framework that allows users of all backgrounds to learn, explore and use their products. Aside from its functional premise, the website was designed to be appealing, enjoyable and fun - an avant garde aesthetic experience. Some of the new, evocative features include:
Amvic’s new website features their products in a way that highlights needs and allows users to choose the best solution for the required application.
Amvic products are requested and purchased by a variety of stakeholders whose knowledge and functional requirements vary. This is why the website strategy includes persona-driven options, so users can research insulation solutions based on their professional designation or area of expertise.
The building insulation industry has previously been limited in its ability to build partnerships and connect professionals. The new website includes a robust repository with an advanced search tool. If a user is unable to locate a contact in their area, Amvic will personally connect them with a qualified professional.
Connect+ endeavours to bring together the building community of Architects, Engineers, Developers, Building Material Distributors, Contractors and Installers, to benefit, grow and learn from each other. Through a simple and quick online registration process, community members get access to qualified leads and are able to connect with a vast network of industry professionals to assist with project design, development and installation. Connect+ community members are also given opportunities to showcase their projects to an audience of perspective decision-makers and end-users.
The new website will also feature a variety of content pieces - blogs, white papers, product brochures - allowing users to learn and research information around their projects and potential products to be used. Additionally, users can browse through a gallery of projects and case studies across residential, commercial and agriculture applications.
Amvic offers tools on the website for users to plan and estimate their projects, allowing them to best identify their needs before connecting with an Amvic sales team member. This allows customers to be informed and in charge of their experience and interaction.
“We were energized by Amvic’s vision and the important work they are doing in the name of building materials innovation,” says Mario Mignacca, President at Tandm Agency. “We were confident that we could offer them a marketing strategy with a website at the forefront that responded to the different needs of their stakeholders. Their website is not just another page on the internet; it is a sophisticated, interactive experience where the audience can learn, connect and adopt.”
Amvic, an internationally known insulation building materials manufacturer and distributor, is known for their commitment to bringing the industry forward. Amvic designs holds the intellectual property rights for innovative building solutions within the categories of Insulated Concrete Forms (ICF), Rigid Board Insulation (SilveRboard Graphite), High Density Foam solutions (SilveRboard) and Hydronic Radiant Heating PEX Panel (Ampex). The inspiration for their work comes from Amvic Founder, CEO and visionary, Victor Amend. He holds a Bachelor of Science in Engineering and a PhD in Building Sciences. Amend is passionate about providing sustainable and energy efficient insulation solutions in homes and buildings for unparalleled comfort.
About Amvic Inc.:
Amvic Building System started with one clear purpose; to design, manufacture and distribute innovative building solutions that enhance the comfort and performance of the building envelope. Today Amvic is an industry leading manufacturer of Expanded Polystyrene (EPS) building materials across North America. Amvic insulation solutions consistently exemplify exceptional quality, superior strength, energy efficiency and ease of installation that contribute to long term cost savings, superior comfort and green buildings. Amvic has launched multiple energy-efficient and sustainable solutions available through a vast distribution network able to service and support the needs of customers through the complete lifecycle of their project(s).
About Tandm Agency:
Tandm is a rapidly growing digital agency that creates and executes digital marketing strategies that enable organizations to reach new audiences and grow their market share. Serving clients across Canada and the United States, Tandm has 30 active partnerships in North America and is helping more than 50 businesses in 65 markets. Tandm excels at creating custom, agile and responsive strategies designed to evolve for long term results. Their team of innovators are committed to constant education and research to deliver the optimal digital strategy.