POINTE-CLAIRE, Québec--(BUSINESS WIRE)--From coast to coast, Windsor Salt is celebrating its 125th anniversary by sprinkling joy in cities, towns and neighbourhoods across Canada through a series of special anniversary events and experiences.
“Windsor Salt has been a part of Canadians’ homes, businesses and communities for generations, and we wanted to mark our 125th anniversary by celebrating what makes Canada so great—its people,” said Luc Savoie, Vice President of Sales and Marketing, K+S Windsor Salt, Ltd.
And people are at the center of Windsor Salt’s 125th anniversary campaign. Starting in August, Windsor Salt will celebrate the Canadian spirit by creating its first-ever Joy Squad, a Table for 125 and 125 Days of Joy.
The Joy Squad
This summer, Windsor Salt will assemble a group of ten local heroes and role models who are making a difference in their communities to form the Joy Squad. Windsor Salt will honor the Joy Squad for their selfless acts and partner with them to spread more kindness and joy across Canada. Their inspiring stories will be featured on SprinkleTheJoy.com.
Table for 125
The Joy Squad will be officially unveiled at Table for 125, an exclusive culinary celebration with Canada’s cultural and community leaders, held around a single communal table. Hosted by celebrity chef Eden Grinshpan,125 guests will share an inspired, curated meal featuring signature dishes created by Grinshpan to honour the Joy Squad and celebrate all Canadians who bring joy and positive change to their local communities.
“Food is one of the ultimate expressions of joy and Windsor Salt has been in the kitchens of Canadians for 125 years, deliciously enhancing the dishes, meals and celebrations that we all love,” commented Grinshpan, host of Food Network Canada’s Top Chef. “As part of the Table for 125 celebration, I’m thrilled to create some incredibly delicious recipes that are authentically Canadian and toast those who are making a difference across the country.”
125 Days of Joy
To accent its anniversary, Windsor Salt will bring unexpected moments of joy to select towns and neighbourhoods across Canada. These joyful acts will be carried out by Windsor Salt employees, brand ambassadors and members of the Joy Squad.
“125 Days of Joy is our way of celebrating the brand’s anniversary and thanking Canadians for making Windsor Salt their trusted choice for over a century through moments of joy that are sure to bring smiles to faces across the country,” commented Savoie.
125 Years of Windsor Salt
From its humble beginnings in 1893, Windsor Salt grew to become Canada’s largest salt producer. Started by three railway employees who believed Canada needed a salt manufacturer, the Windsor Salt Company was born and eventually brought the country a full range of salt products to improve everyday life.
Today, Windsor Salt is still leading the way in the salt industry. Over the last two decades, Windsor Salt has introduced 15 new products including Kosher Salt, Sea Salt, Half Salt and Coarse Salt. Windsor Salt was first to innovate, market and grow in the water softening category; its culinary salt offerings have expanded far beyond table salt to include a wide range of specialty salts; it offers a full line of high-performing de-icing salts; and in 2016, Windsor Salt launched a comprehensive brand refresh, which included an updated logo and product packaging.
About K+S Windsor Salt, Ltd.
K+S Windsor Salt, Ltd. is headquartered in Pointe-Claire (Québec) and employs approximately 800 people across Canada. The company’s highly recognizable Windsor brand has been a part of Canadian life since 1893. Today, the Windsor portfolio includes a full range of premium products for consumers, business and industry, from culinary salts and water softening salts to de-icing products and pool salts. For more information, please visit www.WindsorSalt.com.