SAN FRANCISCO--(BUSINESS WIRE)--GearLaunch, the leading E2E commerce platform, today announced general availability of its Shopify application, making all GearLaunch features and functions available directly from the Shopify E-commerce App Marketplace. The integration grants one-click access to GearLaunch’s global supply chain and operational support capabilities, including customer support for buyers. Originally introduced in beta form in September of 2017, the program proved one of the fastest growing apps in Shopify app store history. As of today, all of Shopify’s 600,000 merchants have access to GearLaunch’s array of curated, print-on-demand products and backend support services such as customer service and global supply chain logistics.
“Shopify is responsible for introducing more entrepreneurs to internet retailing than any company in history,” said Thatcher Spring, GearLaunch’s CEO. “Enabling the entrepreneurial success of our customers is something that we pride ourselves on, and with this integration, we have paved the road for all Shopify merchants to build successful, scalable e-retail businesses.”
Recent shifts in the online retailing industry have focused more attention on drop-ship and on-demand print opportunities with an increasing number of merchants moving to the newly matured model. GearLaunch’s cloud-based platform allows online entrepreneurs to pursue this inventory free business model with the most sophisticated and complete infrastructure available, including many tools and processes generally reserved for the largest e-commerce operations. The GearLaunch platform offers a variety of high-quality and customizable products including apparel, home decor and other accessory products. GearLaunch’s products ship on-demand from many locations around the world including the United States and are backed by GearLaunch’s multi-channel customer service team.
The integration allows all Shopify merchants to instantly access GearLaunch’s capabilities and scale their businesses. All Shopify merchants can select GearLaunch within the Shopify app store to sync up and gain access to the integration.
GearLaunch already serves as the backend logistics and supply chain supplier for more than 2,000 Shopify merchants. Éire In My Blood owner Paul McElroy found that moving to GearLaunch allowed him to rapidly grow his company’s size and revenue. “After moving from one failed supplier relationship to another, GearLaunch has added new found stability and growth for my business. As a smaller operator, I am now able to compete on equal footing with much larger operations and am now starting to see revenue numbers I previously only associated with those same larger firms! The move to GearLaunch also provided Éire in My Blood with a better margin on its products,” McElroy says, without revealing specifics.
With a continuously growing catalogue of product offerings, GearLaunch’s 3,000 merchants generated close to $100 million in product sales last year. Now, with GearLaunch’s Shopify application, any e-commerce merchant operating a Shopify storefront can take advantage of GearLaunch’s platform from anywhere on the globe.
Founded in 2013 by a team of e-commerce, CPG and retail industry veterans, GearLaunch offers a sophisticated platform for E2E commerce, a rapidly emerging category that focuses on the full e-commerce value chain. The company provides the tools and resources for online retailers to build completely independent and scalable online businesses, giving them complete control of their customer relationships and enabling infinite scale. With more than $95 million in sales during 2017 and 4.5 million products sold to date across more than 3,000 merchant sites, GearLaunch customers range from regional and specialty outlets to large global brands.