LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global health and wellness food market to grow at a CAGR of around 6% during the forecast period, according to their latest market research report. However, the growth momentum of the market is expected to accelerate due to a decline in the year-over-year growth.
The digital presence of health and wellness food products is one of the major trends being witnessed in the global health and wellness food market 2018-2022. Health and wellness food companies are increasingly adopting online platforms for selling their food products in different regions. Such platforms also help consumers save time as they reduce the need to visit a physical store and enables companies to connect directly with customers.
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According to Technavio analysts, one of the key factors contributing to the growth of the global health and wellness food market is the increasing adoption of healthy eating habits:
Global health and wellness food market: Increasing adoption of healthy eating habits
Globally people are gradually adopting healthy and active lifestyles and changing their eating habits by consuming unprocessed and whole grain food and including a diet with varied and balanced nutrition. Lack of nutrition can lead to several diseases such as coronary heart disease, stroke, hypertension, obesity, type 2 diabetes, osteoporosis, gallbladder disease, dementia, and nutritional anemias.
According to a senior analyst at Technavio for research on life science research tools, “People have realized the importance of a balanced diet and regular physical activity. Healthy nutritional diets have been linked with emotional, physical, and cognitive health; their lack can lead to poor health and various lifestyle-related diseases.”
Global health and wellness food market: Segmentation analysis
The global health and wellness food market research report provides market segmentation by product (functional food, naturally health food, better-for-you (BFY) food, food intolerance products, and organic food), and by region (the Americas, EMEA, and APAC). It provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
In 2017, the naturally health food segment held the largest share of the market, accounting for over 36% of it. The growth in the segment can be attributed to the rising adoption of natural and organic food over processed and chemicals laced food.
In terms of geography, the Americas held the largest share of the market in 2017, accounting for close to 38% share. It was followed by EMEA and APAC respectively. This growth in the Americas can be due to the technological advances in the food and beverage industry.
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Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market sizing
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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