NEW YORK--(BUSINESS WIRE)--Join Marketing Evolution, leading provider of the most modern marketing measurement and optimization solutions, for a free webinar highlighting the profound impact advanced marketing performance techniques have on campaigns. The presentation, “Unified Marketing Measurement as a Competitive Advantage,” will take place on Thursday, July 26 at 2 p.m. EDT.
The presenters, Marketing Evolution CMO, Kristin Hambelton, and guest speaker Forrester Analyst, Jim Nail, will share how the proliferation of disparate devices and channels have made the consumer purchasing path increasingly complex and difficult to measure. They will discuss why only a minority of marketers today use advanced marketing performance techniques, including Unified Marketing Measurement, and will address challenges and offer solutions for success based on real-world experiences.
Attendees will also gain insight into:
- A roadmap for implementing Unified Marketing Measurement
- Use cases and benefits
- How to make the case for Unified Marketing Measurement
WHAT: Unified Marketing Measurement as a Competitive Advantage
WHEN: Thursday, July 26, 2:00 p.m. - 2:45 p.m. EDT
WHERE: Participants can register here
WHO: Kristin Hambelton, CMO, Marketing Evolution; Jim Nail, principal analyst at Forrester
About Marketing Evolution
Marketing Evolution provides the most modern marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. Leveraging patented Artificial Intelligence(AI) and billions of data points, our person-centric approach provides marketers with actionable insights to prospectively recommend media, message, and budget allocation. Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing Return on Investment (ROI), and brand impact. To learn more, please visit www.marketingevolution.com.