BOSTON--(BUSINESS WIRE)--Loyalty research shows that while a household could be enrolled in many retailer loyalty programs, member engagement is actually low, with only 46% of the member base of a given loyalty program being active.1 This is a significant missed opportunity as engaged loyalty members purchase more frequently, have larger baskets, and shop across more categories. Enter ES Loyalty Boost, a new loyalty optimization product from Exchange Solutions that creates more engaged and profitable loyalty customers.
Exchange Solutions created ES Loyalty Boost after mining data from their existing loyalty customers to move the engagement and profitability needle for their own loyalty clients. They wanted to help solve common retail challenges of how to generate incremental revenue and profit, increasing customer purchase frequency, growing average order value, creating new category buyers and shaping demand. The resulting product was a tool for intelligent individualized offers that heal many pain points for retailers, all powered by Advanced Analytics, the lifeblood of ES Loyalty Boost.
"Another great thing about ES Loyalty Boost, besides making your loyalty program profitable," says Ron Gerace, SVP Product and Marketing, "is that you don’t need to rip out & replace your current loyalty program! Forget the lengthy RFP process; ES Loyalty Boost will turbocharge your existing program." Retailers, who have made significant loyalty investments and are wary of having to blow up their technology roadmap, can be assured of ES Loyalty Boost’s simple implementation.
"We wanted to simplify and streamline the installation of ES Loyalty Boost knowing how packed retailers technology queues are," says Gerace. "We’ve heard too many times from retailers how they have lots of data, lots of customer problems to solve and not enough resources to invest, to then get middling results." Relieving those frustrations and delivering in-market results like 10x acceleration in key loyalty behaviors, 40% lift in member spend and profit and 2x return on promo spend vs business-as-usual promotions, ES Loyalty Boost is truly a turnkey solution for retailers who want to amp their loyalty results without amping up their loyalty spend.
About Exchange Solutions
Founded in 1996, Exchange Solutions improves customer lifetime value for Retailers through smarter loyalty programs, individualized offers, and website optimization, powered by AI & advanced analytics. They have 20 years of experience working with multiple high-profile clients across various verticals and geographies. Exchange Solutions has offices in Boston, Massachusetts and in Toronto, Ontario, Canada. To learn more visit www.exchangesolutions.com
1 Colloquy (2017). 2017 Colloquy Loyalty Census. Retrieved from https://www.colloquy.com/resources/pdf/reports/COLLOQUY_2017_Loyalty%20Census.pdf