FDOT’s Florida 511 Receives Two National Marketing Awards

FL511 campaign honored by the Academy of Interactive and Visual Arts and PR News Online

TALLAHASSEE, Fla.--()--The Florida 511 Traveler Information System was recently awarded two top honors by separate national and renowned organizations in the areas of marketing and social media.

FL511 received the Award of Distinction honors during for 24th Annual Communicator Awards by the Academy of Interactive and Visual Arts (AIVA). The work awarded was the campaign’s creative design of the FL511 promotional car, used as a photo backdrop at conference events and community engagements.

In addition, FL511 is the recipient of the prestigious PR News Social Media Award for the Twitter – Crisis Management Campaign. Their entry submitted was entitled FDOT – FL511 Rapid Response during Hurricane Irma.

“We were thrilled to have received both awards,” stated Russell Allen, P.E., Intelligent Transportation System (ITS) Program Development Engineer. It was most certainly a collaborative effort by my staff, our marketing agency, Sonshine Communications, and FDOT’s Transportation Systems Management and Operations (TSM&O) team. We are most appreciative of this national recognition for our efforts and the opportunity to showcase this great tool we have statewide.”

The Communicator Awards is the leading awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, and interactive. This year's Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Communicator Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms.

The Social Media Awards celebration is an annual program that highlights the best social media teams, digital leaders and the year's best social media campaigns across Facebook, Twitter, Instagram, YouTube and Snapchat, plus unique blogs and infographics. Social media, communications, PR and marketing professionals from organizations big and small gathered at the Grand Ballroom at the Yale Club in New York City to celebrate the exceptional social media campaigns and teams that entered the program. The afternoon event featured a fireside chat with Jennifer Dulski, Head of Groups and Community at Facebook, who shared with insiders on how to foster communities and stand out on social media.

The Florida 511 (FL511) Traveler Information System from the Florida Department of Transportation is the state’s official source for real-time traffic and travel information. The FL511 app, website, twitter feeds and toll free number provides information on Florida’s interstates, toll roads and other major metropolitan roadways, allowing drivers to avoid unnecessary delays, as well as receive updates on crashes, congestion, construction and more. For more information, please visit www.FL511.com.

Contacts

Sonshine Communications
Bernadette Morris, 305-948-8063
bmorris@sonshine.com

Release Summary

FDOT's Florida 511 Traveler Information System receives two top national honors.

Contacts

Sonshine Communications
Bernadette Morris, 305-948-8063
bmorris@sonshine.com