CHICAGO--(BUSINESS WIRE)--PowerReviews, a global technology leader in reviews and user-generated social content to more than 1,000 brands and retailers, today announced the acquisition of BzzAgent from dunnhumby. BzzAgent is a leading product sampling and influencer marketing company with more than 15 years of experience working with the world’s largest brands.
Sampling to a Million, Syndicating to One Billion
The acquisition builds on PowerReviews’ success of blending product sampling with review syndication for greater scale to PowerReviews clients. PowerReviews is the only company to offer a seamless solution for clients to target the right audience from a database of one million consumers, and then distribute samples, collect reviews, and syndicate content across the PowerReviews Open Network. This enables brands to reach more than one billion active shoppers monthly across hundreds of the largest e-commerce retailers in the world. As brands seek to optimize their presence on the “digital shelf,” having reviews, Q&A and user-generated social content is a proven best practice that drives results.
PowerReviews will offer targeting based on geographic, demographic, and lifestyle interests across the U.S., U.K., and Canada.
The Rise and Connection to Everyday Social Influencers
At the heart of this acquisition is PowerReviews’ commitment to amplifying the voice of real people who enjoy sharing their recommendations through expressive content. Everyday influencers are different from celebrity influencers and online personalities in such that everyday influencers provide the most relevant content possible to consumers who trust the opinions of others and rely on this content to make informed purchasing decisions.
This acquisition further amplifies the consumer voice by syndicating their reviews directly to e-commerce sites of major retailers, helping guide the purchase decisions of millions of fellow shoppers.
Social Media Integration
In addition to the scale, targeting and expanded syndication benefits, the BzzAgent acquisition complements the recent launch of the PowerReviews’ Social Suite. PowerReviews clients can now amplify the impact of sampling by asking consumers to share their reviews on social media and have these reviews shown directly on brand and retailer e-commerce sites.
“These new features give brands and retailers a turnkey solution for increasing review coverage and tapping into the power of the everyday social influencer across the customer journey,” said Matt Moog, Chief Executive Officer at PowerReviews. “Brands can now leverage a larger number of pre-qualified reviewers to syndicate reviews and social content to the world’s largest e-commerce retailers, who account for $90 billion in e-commerce sales. We look forward to continuing to innovate on the next-generation of sampling and everyday influencer marketing solutions for brands and retailers everywhere.”
”BzzAgent is one of the early leaders in word-of-mouth marketing -- growing a robust network of BzzAgents, and working with some of the world’s leading brands,” said Guillaume Bacuvier, Chief Executive Officer at dunnhumby. “BzzAgent has a lot to offer PowerReviews on its upward trajectory.”
PowerReviews has increased the number of sampling campaigns in-market by 5x in the last 12 months and typically drive 85% review response rates or higher. Customers such as iRobot, Hershey’s, Tempur-Pedic and Jet.com choose PowerReviews as their sampling partner to:
- Quickly Collect & Syndicate Reviews: Sampling provides a fast path to optimal review coverage by allowing brands to distribute product samples and collect reviews for syndication to retail partner sites across the PowerReviews Open Network.
- Uncover Key Product Insights: Product reviews are rich with insights to help brands improve future iterations, make more informed business decisions and provide better customer experiences.
- Drive Customer Awareness for New Products: Product sampling is used to generate buzz around new product launches and build buyer confidence in products with few reviews by increasing review coverage. A PowerReviews study found that 45% of shoppers will turn to a search engine if there are no reviews or user-generated images or videos for a product on a brand or retailer site.
PowerReviews works with more than 1,000 global brands and retailers to collect and syndicate user-generated content and feedback such as reviews, Q&A, images, video and more. Content is syndicated across The PowerReviews Open Network reaching more than one billion in-market shoppers every month at the right time and place. User-generated content gives shoppers confidence to make purchases and delivers actionable insights to brands and retailers to drive more traffic, increase sales and improve products and services. To learn more, visit www.powerreviews.com.
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.
The dunnhumby Customer Science Platform is our unique mix of technology, software and consulting enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, and L’Oreal. Learn more at http://www.dunnhumby.com.