SHENZHEN, China & BANGALORE, India--(BUSINESS WIRE)--Ittiam Systems, a leading provider of advanced multimedia solutions, has licensed its high performance, ultra-low power audio codecs to Qingdao Realtime Technology to drive its Pacewear brand of smartwatches and smart bands. Ittiam’s highly optimized MP3 decoder and SBC encoder boast of 30% lesser power and memory footprint than competition, enabling significantly longer battery life and outstanding audio quality in Pacewear products.
Embedded with Ittiam’s audio codecs on ARM CortexTM-M4, Pacewear smartwatches and smart bands are positioned to offer superior value in terms of Quality of Experience. Ittiam’s stereo MP3 decoder is fully compliant to ISO-11172-4 and ISO-13818-4, extensively tested for robustness and validated for quality. Similarly, its stereo SBC encoder enables streaming and playout of audio over Bluetooth headphones that Pacewear smart activity trackers connect to. It is also compliant with the specifications of Bluetooth Special Interest Group (SIG) for Advanced Audio Distribution Profile (A2DP).
“We are impressed by the uncompromising quality and performance of Ittiam’s audio solutions,” said Gene Li, CEO, Qingdao Realtime Technology. He added, “Pacewear smart wearables are at the heart of today’s connected lifestyle that millennials cherish. Our license agreement with Ittiam is a significant step towards strengthening our brand’s competitive positioning. Most importantly, Ittiam’s audio expertise will help us scintillate consumers with great sound.”
“Pacewear is the latest among top global wearables brands to be powered by Ittiam’s high performance audio codecs. Our solutions will enable Pacewear to stand out in a fiercely competitive market by providing awesome audio experiences that today’s consumers demand. What makes this possible is ‘powerformance’ – a great combination of power efficiency and high performance – that our codecs consistently deliver,” said Ravishankar Ganesan, Senior Vice President, Ittiam.
Ittiam Systems is a trusted solutions provider to world leaders in multimedia, enabling next generation experiences through its complete suite of intelligent audio-video technologies, systems and solutions. Backed by its proven multimedia expertise and insights, Ittiam’s products deliver real intelligence to solve its customers’ most complex technology challenges, empowering them to deliver high performance, efficient and reliable audio-video products in rapid time. Ittiam’s solutions are at the heart of millions of lifestyle products that drive mobility, content access, networking and sharing.
About Qingdao Realtime Technology
Founded in September 2016, Qingdao Realtime Technology launched Pacewear brand to offer high quality wearable products and valuable smart experience for users. Its R&D center is located in Shenzhen and Beijing, the two most innovative cities in China. The company’s core team members originated from Nokia, Motorola, Tencent and Goertek and has a rich experience in consumer electronic device design and manufacturing. Tencent, Goertek and other VCs have made the first round of investment in Realtime.