Goodwill Cuts Prices in Stores Across Three Bay Area Counties

OAKLAND, Calif.--()--Goodwill Industries of the Greater East Bay, a social enterprise organization, has reduced its prices by approximately 15% at stores located in Alameda, Contra Costa and Solano counties. The decrease took effect in mid-June at Goodwill’s 30 Greater East Bay stores and will continue through 2018.

The mission of Goodwill Industries of the Greater East Bay, to turn donations into jobs – offering lifetime purpose and opportunity, is achieved through its core business model. In 2017, the company processed 901,410 donations and served 3,854 people living in East Bay communities, resulting in the employment of 1,690 people and an economic impact of $124.5 million across the three counties it serves. With ambitious targets for 2018, Goodwill is reducing its prices to attract new and existing customers and boost sales in the run up to the Fourth of July – and beyond.

“At Goodwill Industries of the Greater East Bay, we measure our success by the breadth of opportunities that we provide and the number of people we support. We have strong aspirations for 2018 – with plans to continue breaking down the barriers that prevent people from reaching financial independence. Reducing our prices is an important opportunity to attract more customers and drive sales – helping us meet our goals,” said Jim Caponigro, President and CEO of Goodwill Industries of the Greater East Bay. “Goodwill has served its local communities for almost 100 years, and we intend to continue this tradition for 100 more.”

“Goodwill took a chance on me and believed I could do the job. I will be forever grateful for that,” said Goodwill Industries of the Greater East Bay employee Anita Tobar, who applied to the Goodwill Apprentice Program in 2012. “At Goodwill I’ve learned the meaning of teamwork and responsibility. I’ve learned how to communicate. I have a stable and sturdy structure in my life and I’ve grown in ways I never thought possible.”

ABOUT Goodwill Industries of the Greater East Bay

Goodwill Industries of the Greater East Bay is a 501c3 non-profit founded in 1919 to serve the communities of Alameda, Contra Costa and Solano counties with job training and placement services.

For more information or to find a Goodwill location near you, use the online locator at EastBayGoodwill.org, or call (510) 698-7200. Follow us on Twitter (@EastBayGoodwill) and Instagram (@EastBayGoodwill), and find us on Facebook (EBGoodwill).

ABOUT Goodwill Industries International

Goodwill Industries International (GII) is a network of 162 community-based, autonomous organizations in the United States and Canada with a presence in 13 other countries. GII is a 501(c)(3) nonprofit that is recognized by GuideStar with its Platinum Seal of Approval, the organization’s highest rating for charities. GII was the only nonprofit brand rated in Forbes’ 20 most inspiring companies for three consecutive years. Local Goodwill organizations are innovative and sustainable social enterprises that create employment placement, job training programs and other community-based programs by selling donated clothing and household items in more than 3,300 stores collectively and online at shopgoodwill.com®. Local Goodwill organizations build revenue and create jobs by contracting with commercial, state, government and non-government organizations to provide a wide range of business services, including janitorial, staffing services, food service preparation, manufacturing and contracts packing, reverse logistics, document imaging and shredding and laundry services. Last year, local Goodwill organizations collectively placed more than 288,000 people in employment in the United States and Canada. In addition, more than 38 million people used computers and mobile devices to access Goodwill education, training, mentoring and online learning services to strengthen their skills, and more than two million people received in person services. To learn more, visit goodwill.org.

Contacts

for Goodwill Industries of the Greater East Bay
Elle Chambre, (415) 712-3233
eleanor.chambre@edelman.com
or
Sara Ortega, (916) 288-2202
Sara.Ortega@edelman.com

Release Summary

The decrease took effect in mid-June at Goodwill’s 30 Greater East Bay stores and will continue through 2018.

Contacts

for Goodwill Industries of the Greater East Bay
Elle Chambre, (415) 712-3233
eleanor.chambre@edelman.com
or
Sara Ortega, (916) 288-2202
Sara.Ortega@edelman.com