Gartner conducts annual evaluations of emerging technology companies that are changing the market by addressing a wide array of industry issues and trends. For the Cool Vendors in Conversational Marketing report, Gartner identified companies that are leading the evolution of marketing with solutions that facilitate and orchestrate conversational experiences including customer acquisition, qualification and engagement.
“Conversational marketing will be a recognized channel of B2B and B2C customer engagement and revenue by 2020, displacing a combination of marketing, sales and service activities,” said Gartner Analyst Benjamin Bloom and Mike McGuire. “Conversational marketing includes the use of persistent, stateful, cross-channel dialogues, in conversational style, to improve customer and business metrics across the Buy/Own/Advocate journey. By adopting some of the style and channels of consumer-to-consumer messaging, conversational marketing strategies can humanize their interactions with consumers.
Through a seamless approach to B2B sales and conversational marketing, Drift helps businesses convert more website visitors into qualified leads and schedule more sales meetings with potential customers quickly and easily. Drift enables marketers to cut out traditional, tedious sales and marketing processes using the power of a conversation. Conversations accelerate the typical sales cycle to only take days and minutes rather than months and weeks, ultimately increasing total sales and revenue.
“We created conversational marketing because people need a more modern way to buy from businesses,” said David Cancel, Drift CEO and Founder. “Drift is like taking your businesses’ best sales rep, and making them available on your website 24/7/365 to help everyone who stops by. We believe being recognized as a Cool Vendor in Conversational Marketing validates our work and leadership in Conversational Marketing – but it is only the beginning of our bigger vision to reimagine B2B commerce and change the way businesses buy from businesses.”
To get a copy of the full report, visit Gartner.com. For more on the life, team and work culture Drift, follow the company on Twitter and Instagram. Visit Drift.com for more on open roles across the company.
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Drift is the new way businesses buy from businesses. With its quickly evolving set of tools and playbooks, Drift is the world’s leading conversational marketing and sales platform. Over 100,000 businesses use Drift today to provide a modern buying experience for potential customers, generate more qualified leads and dramatically accelerate the sales cycle. Based in Boston, Drift was founded by serial marketing technology entrepreneurs David Cancel and Elias Torres, and is backed by leading venture capitalists including CRV, General Catalyst and Sequoia. Learn more at drift.com.
1 Gartner “Cool Vendors in Conversational Marketing, 2018” by Benjamin Bloom and Mike McGuire, May 3, 2018.