JACKSONVILLE, Fla.--(BUSINESS WIRE)--Leading health and well-being company Humana Inc. (NYSE: HUM) today partnered with the Timucuan Parks Foundation at Fort Caroline National Memorial in Jacksonville to launch its new wellness initiative that rewards people for spending time in nature.
Jacksonville’s Timucuan Trail State and National Parks are the first municipal parks in the country to incorporate Humana-patented beacons which reward Go365™ members for spending time in nature and getting active at one of the 22 participating Timucuan parks and preserves. Go365 is Humana’s wellness and rewards program available to employers and groups across the country.
“With our beautiful and vast park system here, and with Jacksonville being a Humana Bold Goal market, where we are aiming to improve community health 20 percent by 2020, it’s the perfect location to launch this wellness initiative,” said Humana Medical Director and long-time Jacksonville resident Dr. John Montgomery. “In addition, we know from the preliminary results of our Park Rx pilot in South Florida, where patients were prescribed park activity, that those who had never visited the parks reported feeling physically unhealthy an average of 4.2 more days per month than those who reported going to the park one to five times per month.”
Using Bluetooth and location-based mobile technology, Go365 offers members a way to earn rewards at the parks by checking in with their mobile device using the Go365 App (available for iPhones and Androids) “beacon check in” feature. Rewards can be redeemed at the Go365 Mall to purchase e-gift cards, fitness devices, apparel, charitable donations and product discounts.
“Partnering with Humana to promote healthy living fits well with our community health initiative to showcase the physical and mental health benefits and therapeutic potential of the national, state and city preservation parks in the greater Jacksonville area,” said Mark Middlebrook, executive director of Timucuan Parks Foundation. “We have the largest city park system in the nation, and we want to invite everyone to come out to our national, state and city preservation parks to enjoy the trails and natural surroundings while working to improve or maintain a healthy lifestyle.”
Humana Inc. (NYSE: HUM) is committed to helping our millions of medical and specialty members achieve their best health. Our successful history in care delivery and health plan administration is helping us create a new kind of integrated care with the power to improve health and well-being and lower costs. Our efforts are leading to a better quality of life for people with Medicare, families, individuals, military service personnel, and communities at large.
To accomplish that, we support physicians and other health care professionals as they work to deliver the right care in the right place for their patients, our members. Our range of clinical capabilities, resources and tools – such as in-home care, behavioral health, pharmacy services, data analytics and wellness solutions – combine to produce a simplified experience that makes health care easier to navigate and more effective.
More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:
- Annual reports to stockholders
- Securities and Exchange Commission filings
- Most recent investor conference presentations
- Quarterly earnings news releases and conference calls
- Calendar of events
- Corporate Governance information
Go365®, Humana’s wellness and rewards program available to employers and groups across the country, serves more than 5 million members nationwide. By integrating rewards with health, Go365 provides tools and support to help members live healthier lives and reduce healthcare costs. For every verified, healthy action they take, Go365 members can earn Points and Bucks toward rewards in the Go365 Mall, such as e-gift cards, fitness devices and apparel, charitable donations, and discounts for products.
About Timucuan Parks Foundation
The Timucuan Parks Foundation is a federally-chartered 501(c)(3) supporting parks and preserves in Jacksonville managed by the City, the National Park Service and the Florida Park Service. The Timucuan Parks Foundation serves to preserve, promote and protect the Timucuan Parks through advocacy, fundraising and marketing. Jacksonville has the largest city park system in the nation with more than 130 square miles of park space and preserves, more than 1,100 miles of river and tributary shoreline and Atlantic Ocean beachfront, and more than 100 miles of upland trails. The city’s network of parks and preserves provides places to walk, bike, kayak, fish, swim, explore, view wildlife, picnic and meditate. The foundation is currently working on a community health initiative to create a partnership between the park partners, the healthcare community, elected officials, the business community, civic leadership, universities and environmental groups to promote and develop the physical and mental health benefits and therapeutic potential of Jacksonville’s Timucuan Parks and Preserves. For more information on Timucuan Parks Foundation, visit timucuanparks.org.